Maker Lab

Marketing Specialist – Events Operations, Social Media

Maker Lab

contract

Posted on:

Location Type: Hybrid

Location: Ho Chi Minh City • Vietnam

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About the role

  • Drive B2B growth through event operations (80%) and social content (20%)
  • Own logistics, budgets, and vendor management while localising social strategy for the local market
  • Support end-to-end budgets across all assigned events, including forecasting, tracking, reconciliation, and rigorous financial reporting
  • Support vendor relationships, including drafting and executing contracts, generating POs, and ensuring full financial compliance
  • Build and manage event registration, RSVP setups, and event pages on both internal and external platforms
  • Track client nominations and registrations, providing regular performance reporting to key stakeholders
  • Execute event communications, including invitations, reminders, and follow-ups
  • Organise physical event collateral such as signage, badges, and printed materials
  • Oversee digital event logistics, including webinars, pre-event setup, live execution, and post-event analysis
  • Maintain structured project trackers and documentation with a focus on scalability and operational efficiency
  • Assist in localising global social content into the Vietnamese audience, ensuring the tone, cultural nuances, and brand messaging are accurately reflected
  • Draft and schedule engaging social copy that appeals to local B2B audiences and stakeholders
  • Follow up post-event to share content, report attendee metrics, and collect community feedback across social channels

Requirements

  • BA/BS degree or equivalent experience
  • 3+ years of experience in event management, operations, or marketing support, ideally within a multi-country or technology-focused environment
  • Proven track record in managing complex event logistics and end-to-end project timelines
  • Financially savvy with direct experience in significant budget management, expense tracking, and vendor procurement
  • Experience in social media management or content creation for B2B platforms, with a strong understanding of the Vietnamese digital landscape
  • Proficient in Google Workspace (Sheets, Docs, Slides); familiarity with event registration platforms and basic HTML knowledge is a plus
  • Detail-oriented and proactive, with the ability to thrive under pressure and manage multiple workstreams independently
  • Exceptional verbal and written communication skills in both English and Vietnamese
  • Ability to travel as required to support on-site event execution
  • Exceptional verbal and written English and Vietnamese communication and presentation skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event managementbudget managementvendor managementfinancial reportingsocial media managementcontent creationproject managementHTML
Soft Skills
detail-orientedproactivecommunicationorganizationalability to thrive under pressureindependent work
Certifications
BA/BS degree