
Marketing Specialist – Affiliate Marketing
Maker Lab
contract
Posted on:
Location Type: Hybrid
Location: Jakarta • Indonesia
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About the role
- Own monthly/weekly strategy, GMV pacing, and content direction for creator and social commerce programs.
- Maintain and review all performance trackers to ensure data integrity and timely reporting.
- Coordinate budget, SKU priority, and bonus mechanics closely with Product Marketing (PM) and Social Commerce teams.
- Lead workshops, coaching, and capability-building programs for creators to enhance their performance and output.
- Set weekly acquisition targets (quota of new creators) and manage the creator onboarding pipeline.
- Evaluate the quality and potential ROI of newly onboarded creators to ensure a high-performing network.
- Provide frameworks for the executional role to scale daily operations efficiently.
- Ensure overall campaign and always-on quality control across all creator-led content.
- Analyse competitor shifts and category trends to identify strategic advantages and new content opportunities.
- Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
- Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
- Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
Requirements
- A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
- 3+ years of experience in marketing, affiliate marketing and social commerce
- A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
- Experience working directly with Creators and KOLs.
- Ability to bring order and attention to detail to complex stages of each project.
- Prior experience in communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
- Exceptional verbal and written English communication and presentation skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisperformance trackingbudget managementcontent strategycampaign managementsocial commerceinfluencer marketingKOL managementcontent calendar developmentROI evaluation
Soft skills
strategic thinkingcreativityattention to detailcommunicationrelationship buildingcoachingcollaborationproject managementpresentation skillsanalytical thinking