Lead Global Go-To-Market strategy and messaging for a SaaS platform solution, ensuring alignment with company objectives and market demands.
Manage product launches and releases, both internally and externally; apply best practices for product launches, packaging and positioning.
Collaborate with internal teams, including marketing, product management and sales to gain necessary inputs and maximize effectiveness of product marketing plans and messaging.
Create timely and effective sales enablement tools.
Develop clear and compelling content, product positioning, messaging, and value propositions that resonate with external audiences to help achieve demand generation objectives.
Help promote the product externally through campaigns, webinars, etc.
Develop and continually iterate on positioning that differentiates the solutions in market.

Requirements

Bachelor’s Degree in Business or related field
5+ years of experience in product marketing at a Senior-Level.
Proven track record of successful product launches and marketing campaigns.
Experience bringing SaaS solutions to market and acquired familiarity and experience with associated best practices.
Experience with end-to-end product launches and in-life marketing planning for Global, B2B solutions.
Comfortable in a fast-paced, high-growth environment with complex software solutions.
Excellent written and verbal communications skills.
Ability to work on multiple projects simultaneously and prioritize effectively.
Customer-centric mindset with the ability to translate customer needs into actionable product marketing strategies.
Team player with strong interpersonal skills.
Travel: 5-10%.

Benefits

Generous time off policies
Competitive compensation
Volunteer opportunities
Reward and recognition programs
Employee committees & resource groups
Healthcare and retirement benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingproduct launchesSaaS solutionsmarketing campaignsproduct positioningdemand generationsales enablementcontent developmentB2B marketingin-life marketing planning

Soft Skills

written communicationverbal communicationproject prioritizationcustomer-centric mindsetinterpersonal skillsteam collaborationadaptabilitystrategic thinkingtime managementproblem-solving

Certifications

Bachelor’s Degree in Business