Product Marketing Manager
MAG (Airports Group)
full-time
Posted on:
Location Type: Hybrid
Location: Manchester • United Kingdom
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About the role
- Support the Head of Product Marketing in producing product marketing strategies and campaigns for CAVU’s B2C Escape Lounges and aether (the private terminal) across the globe (EMEA, APAC, AMER)
- Support on delivering the “go to market” plans for new and existing lounges, driving visitor numbers and increasing profitability
- Develop and execute B2C product marketing campaigns to drive product awareness and sales
- Use customer insights and competitor intelligence to develop product positioning and key messaging
- Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
- Work closely with our Brand team to inform and build marketing activity
- Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
- Provide progress updates and performance measurement of marketing activity through tracking and measurement
- Be the evangelist, internally and externally, for CAVU’s ‘experience’ products and drive forward their success
Requirements
- Minimum 4+ years’ experience in marketing roles with a focus on B2C
- Strong project management skills
- Strong analytical and problem-solving skills
- Understanding of marketing channels and how they work together to drive product awareness and sales
- Excellent communication and presentation skills
- Ability to understand and articulate technical concepts and translate these into compelling, customer focussed messaging
- An understanding of the customer, market and competitive landscape
- Self-starting, highly motivated and organised, with the capability to deliver complex projects to tight deadlines
- Budget management experience
- Creative flair to deliver compelling marketing messaging
Benefits
- 25 days holiday, increasing by 1 day per year with service (up to 28)
- Option to buy up to 10 additional days’ annual leave, plus 4 flexible bank holidays
- 10% company pension
- On‑site gym
- A host of flexible benefits and discounts — including up to 50% off CAVU products such as Escape Lounges and Airport Parking
- Rail and retail discounts
- 2 paid volunteering days per year
- Access to an internal events calendar including health & wellbeing activities, ID&E initiatives, and learning sessions
- Formal and informal development opportunities, including mentoring programmes and learning grants
- Enhanced parental leave (T&Cs apply)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2C marketingproduct marketing strategiesmarket researchproduct positioningdata analysisbudget managementcampaign executioncustomer insightscompetitor intelligencemarketing channels
Soft Skills
project managementanalytical skillsproblem-solvingcommunication skillspresentation skillsself-motivatedorganisational skillscreativitycollaborationstakeholder engagement