Mackin Talent

Marketing

• Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
• Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
• Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
• Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
• Collaborate with internal teams and external agencies to ensure high-quality delivery.
• Project manage and drive marketing initiatives from ideation to execution.
• Hypothesize, test, measure, optimize, and scale client’s marketing initiatives for gaming.
• Innovate and challenge the status quo to elevate impact across the region.

Marketing Manager

Data Scientist

• Produce innovative solutions driven by exploratory data analysis from complex datasets
• Apply knowledge of statistics, machine learning, programming, data modelling, and advanced mathematics
• Generate and test hypotheses and analyse results of product experiments
• Work with product engineers to translate prototypes into new products, services, and features
• Provide Business Intelligence (BI) and data visualisation support

Content Marketing Manager

• Develop and lead strategies for content initiatives, providing guidance on project intake, design, and development.
• Write and iterate on systems prompts to evaluate and improve large-language model (LLM) outputs for specific product use cases.
• Oversee and guide the execution of multiple workstreams, ensuring alignment with organizational objectives and program strategy.
• Perform data exploration and analysis to produce actionable insights and reports for engineering, strategy, and product teams.
• Define emergent opportunities and support the team in executing in highly ambiguous areas; nimble support and flexibility is required.
• Design and implement scalable, adaptable processes, workflows, and content templates to support program growth and operational excellence.
• Maintain commitment to accuracy and consistency in content review, including guidelines and AI model evaluation.
• This role may involve exposure to potentially graphic and/or objectionable content including but not limited to child exploitation, graphic violence, animal abuse, self-injury, and offensive or disturbing material.

Marketing Manager

Data Scientist

Content Specialist