Machinify

Product Marketing

• Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams.
• Define and execute platform-level messaging and positioning to support Machinify’s tech-first evolution.
• Build a scalable product marketing function to support high-growth targets.
• Develop vertical-specific GTM strategies and expand into new payer segments.
• Partner with Sales and Finance to build predictive models for upsell/cross-sell and optimize pricing strategies.
• Refine packaging and pricing to support revenue growth initiatives.
• Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
• Ensure Machinify is properly represented at industry events, webinars, and media engagements.
• Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
• Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
• Launch lifecycle marketing programs to increase retention and customer lifetime value.
• Develop customer personas and journey maps to enhance engagement.
• Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
• Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
• Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
• Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
• Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise.
• Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

Vice President, Product Marketing