M-Files

Director of Product Marketing – M-Files Platform

M-Files

full-time

Posted on:

Location Type: Hybrid

Location: Reading • United Kingdom

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Job Level

Lead

Tech Stack

CloudGo

About the role

  • **Summary of the role: **
  • We are seeking a strategic, passionate, and execution-oriented **Director of Product Marketing** (based in the UK/Finland) to lead platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our **AI**, **cloud**, and **core platform capabilities**.
  • This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, and Partner teams.
  • In addition to driving platform-level product marketing for AI and cloud, this leader will **manage and mentor a Senior Product Marketing Manager** responsible for M-Files UX, ensuring alignment and cohesion across all platform messaging and go-to-market initiatives.
  • **Key Responsibilities**
  • **Platform Strategy & Positioning**
  • - Own and refine the overarching platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility.
  • - Define differentiated messaging and value propositions for platform capabilities across personas and industries.
  • - Ensure consistency and clarity of platform-level messaging across all marketing and sales touchpoints.
  • **Go-to-Market Execution (Market Launches, Content, Campaign Support)**
  • - Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements.
  • - Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights.
  • - Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.
  • **Market Intelligence & Competitive Analysis**
  • - Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services.
  • - Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy.
  • - Deliver actionable insights to Sales, Product, and Executive teams.
  • **Cross-Functional Enablement**
  • - Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
  • - Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
  • **Team Leadership & Development**
  • - Manage, coach, and develop the Senior PMM for M-Files UX, ensuring alignment across all platform-related marketing initiatives.
  • - Foster a culture of collaboration, curiosity, and excellence within the team.
  • **Thought Leadership**
  • - Collaborate with the Corporate Marketing and Content teams to position M-Files as an industry leader in AI-powered information management.
  • - Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.

Requirements

  • **Qualifications**
  • **Required**
  • - 8+ years of product marketing experience, including at least 3 years in a leadership role.
  • - Demonstrated success in marketing **platform technologies**, **SaaS**, **AI**, or cloud-based enterprise solutions.
  • - Strong understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions.
  • - Proven experience managing successful cross-functional launches.
  • - Excellent communication, storytelling, and executive presentation skills.
  • - Experience managing or mentoring team members.
  • **Preferred**
  • - Experience in content management, information management, workflow automation, or knowledge management markets.
  • - Background working closely with Product Management teams in a fast-moving technical environment.
  • - Experience supporting global sales and partner ecosystems.
  • **Success in This Role Looks Like**
  • - A unified, compelling platform narrative that clearly differentiates M-Files in the AI and cloud space.
  • - Strong GTM execution for platform and AI releases, leading to measurable impact on pipeline, adoption, and competitive wins.
  • - Sales and partners consistently using platform messaging and tools with confidence.
  • - A highly aligned and effective product marketing function across platform and UX.
  • - Recognition of M-Files as a leading innovator in AI-powered information and knowledge management.
Benefits
  • **Why You May Enjoy Working Here**
  • - Join a global, high-performing marketing organization with visibility across the business.
  • - Work closely with executive leadership on a brand at the intersection of AI and knowledge work automation.
  • - Be part of a culture grounded in collaboration, empathy, and shared success.
  • - Enjoy flexibility as part of a remote-enabled company with strong work-life balance and growth opportunities.
  • **Why M-Files?**
  • We are a global company with Finnish roots and with our own product that we are greatly proud of!
  • By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!** **Our guiding principles of "**Make It Happen**", "**Help Others**", and "**Love Customers**" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
  • **What We Offer:**
  • - Finland:
  • - Lunch benefit (ePassi Flex)
  • - Sport, culture & massage & communiting benefit (ePassi Flex 400 eur/year)
  • - Phone & mobile subscription benefit
  • - Accident insurance for free time (complementing Occupational Health Service provided by Mehiläinen)
  • - Recruitment Referral Program
  • - Years in Service Awards
  • - Auntie Service (Therapy & Wellbeing)
  • - UK
  • - 25 days holiday per year in addition to public holidays
  • - Health insurance for the employee and their immediate family
  • - Life and critical illness insurance for the employee
  • - Travel Insurance (Work & Personal use)
  • - Stakeholder pension plan with matching contributions up to 5% salary
  • - Recruitment Referral Program
  • - Years in Service Awards
  • - Auntie Service (Therapy & Wellbeing)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingplatform technologiesSaaSAIcloud-based enterprise solutionsgo-to-market strategymarket intelligencecompetitive analysiscontent strategycross-functional launches
Soft skills
leadershipcommunicationstorytellingexecutive presentationmentoringcollaborationcuriosityexcellence