LUXASIA

Marketing Executive

LUXASIA

full-time

Posted on:

Location Type: Hybrid

Location: Ho Chi Minh City • Vietnam

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About the role

  • - Planning, conducting directly or through agency, monitoring and evaluating digital advertising campaigns.
  • - Coordinating with the brand department to propose and implement a digital campaign.
  • - Monitoring market trends, research customer’s behavior on online & mobile in order to adjust the plan.
  • - Contributing creative ideas, online marketing plans.
  • - Searching and refining information, editing articles related to fragrances, cosmetics, trends and events.
  • - Researching competitors & market from online channels.
  • - Analyzing and reporting on online marketing effectiveness.
  • - Preparing, planning for new product launches, press conferences, sales programs.
  • - Searching, working and negotiating with appropriate partners to ensure budget and quality for events.
  • - Checking the quality of the finished product before and on the day of the event to ensure that all equipment and shelves meet the standards.
  • - To in-charge project related to VM and Counters.
  • - Develop strategies to find external customer databases from partners to extend current customer base.
  • - Coordinate with all departments to ensure its effectiveness and maximizing outcome.
  • - Find new business development opportunities for company including corporate partnership & sponsorships.
  • - Creating, updating content, posting articles (images, videos, status, notes, etc) for fanpage and other online marketing tools.
  • - Contacting KOLs, Beauty Blogger and Press for new product launch events.
  • - Deploying other tasks assigned from direct manager.
  • - Managing the budget of the channels as planned.
  • - Learning and assisting line manager to build forecast, follow stock management.
  • - Based on the above tasks, build a daily, weekly, detailed task table.

Requirements

  • - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • - Minimum 2 years of experience in marketing or brand-related roles; experience in the beauty, cosmetics, skincare, or FMCG industry is highly preferred.
  • - Strong interest in beauty trends, products, and consumer behavior.
  • - Experience in executing marketing activities such as product launches, promotions, events, and in-store activations.
  • - Understanding of brand management and ability to follow global brand guidelines from principals.
  • - Basic knowledge of digital marketing, social media, and media exposure (online and offline).
Benefits
  • As company's policy

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital advertisingonline marketingmarket researchcontent creationevent planningbudget managementbrand managementproduct launchespromotionssocial media
Soft skills
creativitycoordinationnegotiationcommunicationanalytical thinkingproject managementteam collaborationcustomer focusadaptabilitystrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communications