luna-park GmbH

Digital Marketing

• Entwicklung, Steuerung und Optimierung von Ads-Kampagnen (Google, LinkedIn, Meta, ggf. Programmatic/DV360)
• Laufende Analyse von Daten, KPIs und Customer Journeys – Ableitung von Optimierungs- und Testing-Ideen
• Verwaltung von Budgets, Zielgruppenstrategien und Funnel-Setups
• Entwicklung und Weiterentwicklung von kanalübergreifenden Ads-Strategien für deine Kunden
• Proaktive Beratung zu Kampagnenarchitektur, Creatives, Zielgruppen, Tracking und Landingpages
• Regelmäßige Abstimmungen, Jour Fixes, Präsentationen von Learnings & Empfehlungen
• Erstellung von monatlichen Reports inkl. Insights, Klartext und strategischen Empfehlungen
• Enge Zusammenarbeit mit dem Ads-Team bei neuen Trends, Strategien, KI-Ansätzen und Best Practices

Digital Marketing Expert – Kampagnen & Ads-Strategie

Growth Marketing

• Lead qualification & pipeline building: Build and maintain company and client pipelines in the CRM (ActiveCampaign or similar)
• Lead follow-up: Proactively reach out to and follow up with leads from webinars and campaigns
• Appointment setting: Organize and schedule chemistry calls with management
• Reporting & recommendations: Create and maintain sales reports with assessments and recommended actions
• Strategic alignment: Monthly update meeting with management on pipeline status, opportunities and next steps
• Independent execution: Work independently and in a structured way in close coordination with Marketing and Management

Growth & Sales Expert, Germany

• Lead qualification & pipeline development: Build and maintain company and client pipelines in the CRM (ActiveCampaign or similar)
• Lead follow-up: Proactively reach out to and follow up with leads from webinars and campaigns
• Scheduling: Organize and schedule chemistry calls with company leadership
• Reporting & recommendations: Create and maintain sales reports with evaluations and recommended actions
• Strategic alignment: Monthly update meeting with management on pipeline status, opportunities and next steps
• Independent execution: Work independently and in a structured way, in close coordination with Marketing and management