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Working Student – Digital Marketing, Performance Advertising
luna-park GmbHWerkstudent in der Digital Marketing Agentur lunapark in Köln, Unterstützung im Performance Marketing und Kampagnenanalysen. Engagement in realen Kundenprojekten und Optimierung von Marketingstrategien.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
campaign optimizationKPI analysisdata analysisaudience modelingperformance optimizationprogrammatic advertisingGoogle AdsLinkedIn AdsMeta Ads
Soft Skills
analytical thinkingcreativitylogical reasoningclient-focused perspectivestructured workresponsibilitycuriosity
Tools & Technologies
SEO toolsanalytics toolsdata tools
Industry Keywords
performance marketingdigital marketingadvertisingcampaign management
About the role
Key responsibilities & impact- Support for campaign and performance marketing in ongoing client projects (Google Ads, LinkedIn Ads, Meta Ads, and, where applicable, programmatic advertising)
- Assist in building and optimizing campaigns
- Support the creation of targetings, creatives, budgets, and KPI analyses
- Analyze campaign data and prepare small reports
- Gain insight into data-driven marketing and funnel strategies
- Contribute to testing, audience modeling, and performance optimizations
- Collaborate with the ads team and interface with SEO, Analytics, and data tools/know-how
Requirements
What you’ll need- Strong interest in online marketing, data, and performance
- Enjoy analytical thinking and combining creativity with logical reasoning
- Curious about trends, tools, and digital platforms
- Motivated to understand advertising through data and audience insights
- Able to work in a structured way and take on responsibility
- Communicative and able to bring a client-focused perspective
- Ideally have some initial experience (studies, internships, or personal projects)
- Reside in North Rhine-Westphalia (NRW) or be able to commute to Cologne regularly
Benefits
Comp & perks- After the onboarding phase: hybrid work in a modern office environment in Cologne
- Comprehensive onboarding and dedicated mentors from the ads team
- Learn on real client projects
- Exposure to all ads disciplines (Google, social, programmatic)
- Open, appreciative team culture
- Good chances of being hired into a junior role