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Working Student – Digital Marketing, Performance Advertising
luna-park GmbHWerkstudent in der Digital Marketing Agentur lunapark in Köln, Unterstützung im Performance Marketing und Kampagnenanalysen. Engagement in realen Kundenprojekten und Optimierung von Marketingstrategien.
About the role
Key responsibilities & impact- Support for campaign and performance marketing in ongoing client projects (Google Ads, LinkedIn Ads, Meta Ads, and, where applicable, programmatic advertising)
- Assist in building and optimizing campaigns
- Support the creation of targetings, creatives, budgets, and KPI analyses
- Analyze campaign data and prepare small reports
- Gain insight into data-driven marketing and funnel strategies
- Contribute to testing, audience modeling, and performance optimizations
- Collaborate with the ads team and interface with SEO, Analytics, and data tools/know-how
Requirements
What you’ll need- Strong interest in online marketing, data, and performance
- Enjoy analytical thinking and combining creativity with logical reasoning
- Curious about trends, tools, and digital platforms
- Motivated to understand advertising through data and audience insights
- Able to work in a structured way and take on responsibility
- Communicative and able to bring a client-focused perspective
- Ideally have some initial experience (studies, internships, or personal projects)
- Reside in North Rhine-Westphalia (NRW) or be able to commute to Cologne regularly
Benefits
Comp & perks- After the onboarding phase: hybrid work in a modern office environment in Cologne
- Comprehensive onboarding and dedicated mentors from the ads team
- Learn on real client projects
- Exposure to all ads disciplines (Google, social, programmatic)
- Open, appreciative team culture
- Good chances of being hired into a junior role
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign optimizationKPI analysisdata analysisaudience modelingperformance optimizationprogrammatic advertisingGoogle AdsLinkedIn AdsMeta Ads
Soft Skills
analytical thinkingcreativitylogical reasoningclient-focused perspectivestructured workresponsibilitycuriosity