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Working Student - Digital Marketing, Performance Advertising
luna-park GmbHStudent assistant in digital marketing focusing on performance advertising at lunapark in Köln. Gaining practical experience in data-driven online advertising while working in hybrid mode.
About the role
Key responsibilities & impact- Support for ongoing client projects (Google Ads, LinkedIn Ads, Meta Ads, and, where applicable, Programmatic)
- Assist in the setup and optimization of campaigns
- Support the creation of targeting, creatives, budgets, and KPI analyses
- Analyze campaign data and prepare concise reports
- Gain insight into data-driven marketing and funnel strategies
- Contribute to testing, audience modeling, and performance optimizations
- Collaborate with the ads team and coordinate with SEO, analytics, and data tools
Requirements
What you’ll need- Strong interest in online marketing, data, and performance
- Enjoy analytical thinking and combine creativity with logical reasoning
- Interest in trends, tools, and digital platforms
- Eager to understand advertising through data and audience insights
- Work in a structured way and willing to take on responsibility
- Communicative and customer-oriented
- Ideally have initial experience (studies, internships, personal projects)
- Live in North Rhine-Westphalia (NRW) or able to commute to Cologne regularly
Benefits
Comp & perks- Hybrid working after the onboarding period in a modern office environment in Cologne
- Intensive onboarding and dedicated mentors from the ads team
- Learn on real client projects
- Exposure to all ads disciplines (Google, social, programmatic)
- Open, appreciative team culture
- Strong chances of being hired into a junior role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign optimizationdata analysisKPI analysisaudience modelingperformance optimization
Soft Skills
analytical thinkingcreativitylogical reasoningstructured workcustomer-oriented communication