Lumata Health

Growth Marketing

• Lead Lumata Health’s patient enrollment engine, driving new patient acquisition and ensuring patients successfully transition into care
• Manage a layered team (enrollment specialists through team leads) and build a high-performance, sales-oriented culture focused on accountability and conversion
• Own enrollment KPIs: outbound call targets, conversion rates, daily/weekly enrollment targets, call & documentation quality
• Design, implement, and refine outbound strategies to maximize patient enrollment from provider referrals, partner practices, and marketing campaigns
• Train enrollment teams in persuasive, compliant, and empathetic sales communication
• Track and improve handoff between enrollment and care teams to ensure patients attend their first scheduled care call and reduce “bounce”
• Partner with Marketing to create campaigns, develop outreach scripts, test messaging, and optimize funnel conversion using data and analytics
• Build and optimize processes, staffing plans, and business intelligence dashboards/reports for scalability, efficiency, and executive visibility
• Report regularly on acquisition and activation metrics to senior leadership and collaborate with Clinical Operations on activation workflows

Director of Patient Acquisition and Growth

Business Analyst

• Serve as the bridge between stakeholders and technical teams for AWS and Salesforce solutions
• Gather and document business requirements through stakeholder interviews, workshops, and process analysis
• Identify and articulate core requirements for features despite differing or incomplete stakeholder input
• Collaborate with development team to translate business needs into detailed technical specifications
• Create user stories, acceptance criteria, and design expectations for Salesforce solutions
• Facilitate requirement prioritization sessions with stakeholders
• Validate that completed technical solutions meet the original business needs
• Design/write test scenarios to ensure proper functionality and prevent regression
• Support QA and UAT activities and coordinate feedback from business users
• Maintain requirements traceability throughout the development lifecycle
• Work with training team to develop user documentation and curriculum
• Contribute to shaping innovative healthcare solutions that deliver value to the organization and clients