Lumana

Head of Product Marketing

Lumana

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $150,000 - $195,000 per year

Job Level

Lead

About the role

  • Own Positioning & Messaging
  • Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas.
  • Ensure consistent, credible messaging across all customer-facing touchpoints.
  • Lead Product & Feature Launches
  • Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption.
  • Translate roadmap initiatives into market-ready narratives and launch plans.
  • Enable Sales & Channel Partners
  • Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks.
  • Equip sellers to move faster, handle objections confidently, and improve conversion throughout the funnel.
  • Shape Content & Storytelling
  • Develop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journey.
  • Position Lumana as a credible thought leader in AI-driven video intelligence and security.
  • Market & Competitive Intelligence
  • Conduct ongoing research on competitors, market trends, and customer needs.
  • Use insights to inform messaging, positioning, and strategic decisions.
  • Drive GTM Alignment
  • Collaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiatives.
  • Serve as a connective layer that brings clarity and focus to GTM execution.
  • Be the Voice of the Customer
  • Leverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fit.
  • Advocate for customer needs internally to influence positioning and roadmap priorities.

Requirements

  • 8+ years of experience in product marketing, with leadership experience in B2B SaaS
  • Prior experience building product marketing in a Series A–C startup or similarly fast-scaling environment
  • Strong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)
  • Experience partnering closely with Sales, Product, and executive leadership
  • Exceptional storytelling, writing, and presentation skills
  • Data-informed mindset with the ability to balance strategy and execution
  • Comfort operating in ambiguity and building from first principles
  • Strong executive presence with the ability to influence without authority
Benefits
  • Health & Wellness: Comprehensive medical, dental, and vision coverage
  • Time Off: 15 days PTO, paid holidays, and sick leave
  • Financial: 401(k) with employer match, equity in a fast-growing startup
  • Remote-Friendly: Flexible hybrid/remote work arrangements depending on role
  • Parental Leave: Paid parental leave for new parents
  • Work Setup: Home office stipend and top-tier equipment provided
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B SaaSAIsecurityinfrastructureenterprise softwarestorytellingwritingpresentation skillsdata-informed decision making
Soft Skills
leadershipcollaborationinfluence without authoritycomfort operating in ambiguitystrategic thinkingexecutioncustomer advocacycommunicationcreativityproblem-solving