Performance Marketing

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all top-of-funnel stages. Manage multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, webinars, PR and events) to generate and nurture qualified leads.
• Align with Sales and Rev Ops to define target segments, lead goals, and conversion metrics, ensuring accountability throughout the funnel.
• Collaborate with Marketing Operations and Agency Partners to produce high-impact assets that drive engagement and response.
• Partner with Product Marketing to create compelling, persona-driven campaigns aligned with vertical priorities and regional objectives.
• Work closely with and guide SDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
• Partner with Marketing Operations and Rev Ops to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Deliver insights and enablement materials to help SDRs maximize response rates and meeting bookings.
• Oversee campaign planning, execution, and optimization across North America.
• Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
• Measure key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
• Report regularly on performance and ROI, driving continuous improvement initiatives.
• Partner with Regional Marketing Directors, Rev Ops, Sales, and Agency Partners to ensure strategic alignment and shared learning.
• Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

Director, Demand Generation

Marketing

• Lead the strategy and execution of customer lifecycle marketing to drive engagement, adoption, retention, and expansion across LRN’s customer base.
• Use data-driven segmentation and behavioral insights to identify growth opportunities as well as at-risk customers, ensuring proactive engagement throughout the customer journey.
• Work cross-functionally with Customer Success, Revenue Operations, Product, and Marketing to design scalable programs that strengthen customer relationships, increase product adoption, and uncover opportunities for cross-sell and upsell.
• Create predictive models and dashboards to flag declining engagement or usage trends and inform proactive retention campaigns.
• Develop targeted campaigns and newsletters that position complementary offerings based on customer segment and lifecycle stage.
• Define KPIs for engagement, adoption, retention, and expansion.
• Present actionable insights and recommendations to senior leadership to inform customer marketing and go-to-market strategy.

Director, Customer Marketing

Business Development Rep

• Prospecting & Outreach: Research target accounts and key decision-makers using tools like LinkedIn Sales Navigator & ZoomInfo
• Outbound Engagement: Initiate contact with prospects via email, phone, and social channels to introduce LRN’s solutions and value proposition.
• Pipeline Generation: Build and maintain a healthy pipeline of qualified opportunities to hand off to Account Executives.
• Discovery: Qualify prospects through thoughtful questions to understand their needs, challenges, and buying intent.
• Collaboration: Partner closely with Marketing and Sales teams to align on target accounts, campaign execution, and lead follow-up.
• CRM Management: Log all activity accurately in Salesforce and maintain up-to-date data on prospects and opportunities.
• Performance Tracking: Consistently meet and exceed activity metrics, including calls, emails, meetings booked, and opportunities created.

Business Development Representative

Sales Development Rep

• - Pipeline Generation: Respond to new leads quickly and efficiently through calls, emails, and LinkedIn outreach.
• - Lead Qualification: Manage inbound leads, qualifying prospects based on defined criteria.
• - Collaboration: Partner closely with Account Executives to identify top target lists and schedule qualified meetings and hand off opportunities.
• - CRM Management: Maintain accurate and up-to-date records in Salesforce (or equivalent CRM).
• - Campaign Execution: Work with Marketing to execute campaigns and follow up on marketing-qualified leads (MQLs).
• - Performance Tracking: Meet and exceed weekly and monthly metrics around calls, emails, meetings, and opportunities created.

Sales Development Representative

Inside Sales

• - Build and Lead the Inside Sales Team: Recruit, train, and coach a team of BDRs to drive top-of-funnel activity and pipeline growth.
• - Define the Inside Sales Playbook: Establish outreach strategies, cadences, qualification criteria, and success metrics for inbound and outbound prospecting.
• - Pipeline Generation: Partner with marketing and sales leadership to develop and execute campaigns that convert leads into opportunities, and outbound prospecting in pipeline.
• - Performance Management: Monitor and optimize team performance using CRM data and analytics; implement continuous improvement strategies.
• - Collaboration: Work closely with Marketing, Field Sales, and RevOps to ensure seamless lead management and conversion processes.
• - Technology & Process Optimization: Leverage tools like Salesforce, HubSpot, Outreach and LinkedIn Sales Navigator to maximize BDR productivity.
• - Reporting & Insights: Deliver regular updates to leadership on pipeline development, conversion rates, and campaign effectiveness.
• - Culture: Develop a motivational sales culture focused on exceeding daily activities, meetings booked and completed, and pipeline generation.

Director of Inside Sales

Account Manager

• Manage all commercial aspects of the relationship including contract amendments, pipeline development and forecasting, statements of work, pricing, negotiating with procurement and securing contract signature
• Grow existing accounts by finding new buyers and introducing new and/or enhanced LRN solutions to existing buyers
• Act as the strategic partner between LRN and our most important clients by building relationships with multiple contacts and buying centers.
• Participate in the planning process with clients regarding the deployment and utilization of LRN’s licensed solution set
• Run outbound prospecting campaigns to supplement inbound leads delivered by marketing and opportunities uncovered during Business Reviews
• Proactively analyze client health metrics, and usage of products and content, and recommending optimization and improvements as appropriate
• Execute on-going formal Program / Business Reviews with client stakeholders and sponsors
• Manage, track and report all activities in Salesforce.com to ensure accurate sales forecasting and pipeline development
• Represent the voice of our clients to internal teams including product, content and technology

Strategic Account Manager

Manager

• Manage the global corporate website and seven regional websites, ensuring alignment with brand and business goals.
• Oversee all web content updates, new page development, and quality assurance (QA) testing.
• Build and optimize campaign landing pages using HubSpot CMS.
• Pro-actively make recommendations for SEO & AEO optimizations, lead capture forms, and conversion workflows.
• Maintain and enhance the CMS and website platform (HubSpot) to ensure peak performance, scalability, and usability.
• Track and analyze website analytics using HubSpot and other tools to identify traffic trends and conversion opportunities.
• Measure and evaluate sources of traffic to inform strategy and channel investment.
• Design, test, and deploy A/B experiments through HubSpot to improve user experience and conversion rates.
• Coordinate global and regional content publishing, ensuring consistent messaging and timely updates.

Website Manager

Customer Success Manager

Client Success Manager

Product Designer

• Work closely with cross-functional teams to understand business objectives and translate them into effective design solutions.
• Lead end-to-end UX design for product features, from research and concepting to high-fidelity designs and prototypes.
• Apply Human-Centered Design and Design Thinking practices to ideation, prototyping, and validation.
• Create and maintain scalable Figma component libraries and design systems.
• Conduct user research and usability testing, synthesizing findings into actionable insights.
• Ensure all designs are consistent with brand and style guidelines, and are inclusive and accessible.
• Foster collaboration with product managers, engineers, and stakeholders to ensure quality delivery of design solutions.
• Contribute to a culture of experimentation, iteration, and continuous improvement.

UX Designer

Account Executive

• Build and manage a sales pipeline to deliver $850k in B2B sales to meet annual sales quota
• Sell to companies in Delaware, Indiana, Kentucky, Maryland, North Carolina, Ohio, Pennsylvania, Virginia, West Virginia, District of Columbia (DC)
• Manage entire sales cycle from converting market qualified leads into pipeline opportunities, through to leading bids, negotiating with procurement, and securing contract signature
• Run outbound lead generation campaigns, including cold calling, to supplement inbound leads delivered by marketing
• Develop subject matter expertise on relevant business, legal, compliance, and ethical trends and topics to act as a trusted advisor to prospective clients
• Engage effectively with C-Level audiences including General Counsels, Chief Ethics & Compliance Officers, and HR Executives
• Manage, track and report all activities in Salesforce.com to ensure accurate company sales forecasting
• Collaborate with internal teams to ensure the successful delivery of LRN programs
• Partner with the territory leader on strategic market development opportunities

Sales Executive

• Position: Client Success Manager — Location: US- remote
• LRN is an ethics and compliance SaaS company serving global clients with a platform, content, and advisory services
• Maintain relationships and ensure value delivery within existing customer base
• Work closely with internal teams to ensure adoption and utilization of LRN solutions (library content, platform, bespoke learning solutions, advisory consulting)
• Act as a trusted strategic advisor and customer advocate for clients
• Manage commercial aspects of relationships including contract amendments, forecasting, statements of work, pricing, and negotiations
• Run outbound prospecting, analyse client health metrics, execute Business Reviews, and represent client voice to product/content/technology teams