LPL Financial

Digital Marketing Consultant

LPL Financial

full-time

Posted on:

Location Type: Office

Location: San Diego • California • United States

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Salary

💰 $61,993 - $103,322 per year

About the role

  • Report to the Digital Marketing Manager.
  • Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
  • Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
  • Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
  • Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic.
  • Learn and produce each advisor’s marketing strategy based on advisor preferences.
  • Schedule and host regular monthly discussions with the advisors.
  • Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
  • Collaborate with compliance to ensure content, brand, and messaging are approved.
  • Conduct market research and share discoveries with each advisor.
  • Work with LPL current tools to integrate into overarching plan.
  • Provide feedback and program enhancements from the advisors.

Requirements

  • 3-5 years marketing experience required.
  • Bachelor’s degree in marketing, communication, or related field.
  • Ability to craft a strong marketing strategy and execute across channels, including social media, email, and website.
  • Working knowledge of web design principles, best practices, and content management platforms.
  • Support LPL advisors via phone and email.
  • Excellent project management and organizational skills.
  • Good understanding of digital marketing tools such as Google Analytics, Google Ads, & AdvisorStream.
  • Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and SmartSheet.
  • Basic understanding of events and webinars.
Benefits
  • 401K matching
  • health benefits
  • employee stock options
  • paid time off
  • volunteer time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationmarketing strategyweb design principlescontent managementemail marketingsocial media marketingmarket researchROI measurementKPI analysis
Soft Skills
project managementorganizational skillscommunicationcollaborationfeedback provision