Identify and implement tools and technologies for enhanced team collaboration, reporting, and execution.
Collaborate with internal stakeholders to define project scope, success metrics, and execution plans.
Monitor and report on initiative progress, ensuring timely delivery and continuous optimization.
Manage campaign processes and improve the efficiency and effectiveness of the marketing ecosystem.
Lead the development and continuous improvement of marketing processes, workflows, and frameworks.
Design and implement comprehensive reporting that captures, analyzes, and communicates the full impact of field marketing initiatives, tracking event performance, pipeline influence, revenue contribution, and ROI with clear visibility for leadership.
Partner with cross-functional teams to integrate planning efforts and align marketing strategies.
Create and manage multi-touch campaigns through automation tools like HubSpot workflows.
Establish SLAs with sales for lead handoff and follow-up, supported by automated alerts and task creation.
Support functional leads with the management and tracking of the marketing budget, including forecasting, reconciliation, and reporting.
Facilitate team annual planning for strategic goal setting and performance tracking.
Requirements
Minimum of 5 years of experience in Marketing Operations or a similar role
Extensive hands-on experience with Hubspot, Salesforce, and other marketing automation platforms
Strong knowledge of digital marketing platforms, campaign management tools, and CRM systems
Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes
Excellent project management, event operations, organizational, and multitasking abilities
Strong analytical skills with the ability to interpret data and generate insights
Proven ability to lead and collaborate effectively with diverse stakeholders
Detail-oriented with a focus on accuracy and efficiency
Benefits
Health and wellness benefits to support your physical and mental well-being, starting day 1️⃣ with Loopio
Professional mastery allowance for more learning support
Monthly phone and internet subsidy
Work-from-home budget to help get your home office set up
Flexible co-working locations available to Loopers in ON and BC
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.