Channel Marketing Manager – International
Abnormal Security
Cyber Security
EMEA Marketing Lead
Lookout
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇳🇱 Netherlands
Visit company websiteJob Level
Senior
Tech Stack
Cyber Security
About the role
- Own Regional GTM Strategy
- Translate global priorities into an actionable regional marketing plan aligned with EMEA revenue targets and account strategies.
- Partner with sales leadership to shape territory-level plans, integrating events, ABM, partner marketing, and digital tactics for maximum pipeline impact.
- Drive Pipeline and Influence
- Lead integrated campaigns that connect thought leadership, executive engagement, and field activation.
- Measure performance by pipeline contribution, conversion velocity, and ROI—not just leads or attendance.
- Lead Regional Event & Experience Strategy
- Oversee the regional event portfolio—from anchor conferences (e.g., it-SA, Les Assises) to bespoke executive programs and customer roundtables.
- Ensure every engagement ladders up to strategic objectives, deepens relationships, and advances active opportunities.
- Orchestrate Cross-Functional Alignment
- Act as the connective tissue between marketing, sales, channel, and customer success to ensure unified messaging and seamless execution.
- Influence global campaign design by bringing field insights and regional buyer intelligence to HQ.
- Accelerate Partner Co-Marketing
- Build joint go-to-market programs with key distributors, resellers, and technology partners to amplify reach and drive shared pipeline.
- Own Measurement and Optimization
- Manage regional budgets, pipeline attribution, and marketing performance metrics with rigor.
- Continuously refine tactics based on data and field feedback to increase ROI and sales efficiency.
Requirements
- 8–10+ years of field marketing experience in B2B tech—preferably in cybersecurity or enterprise SaaS.
- Track record of developing and executing regional go-to-market strategies that drive measurable business outcomes.
- Deep understanding of the sales process, with ability to influence deal progression through targeted marketing activities.
- Strong executive presence and communication skills; able to build trust and alignment across leadership and cross-functional teams.
- Fluency in Salesforce, Marketo (or equivalent), and marketing analytics for performance tracking and attribution.
- Experience managing partner ecosystems and co-marketing programs across diverse geographies.
- Highly autonomous, strategic operator—comfortable balancing high-level planning with hands-on execution in a fast-moving environment.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketinggo-to-market strategypipeline contributionconversion velocityROI measurementpartner co-marketingmarketing performance metricsdata analysisexecutive engagementcampaign design
Soft skills
executive presencecommunication skillstrust buildingcross-functional alignmentstrategic thinkingautonomyhands-on executionrelationship managementinfluencecollaboration
