Demand Generation Manager
Aidoc
SFDC
Field and Channel Marketing Specialist
SOTI
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇳🇱 Netherlands
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SFDC
About the role
- High impact member of the regional sales team reporting into the Senior Manager, Field and Channel Northern and Western Europe
- Develop, implement, and manage regional marketing activity for Benelux (Belgium, Netherlands and Luxembourg)
- Integrated and direct marketing activity directed at customers, prospects, distributors, and re-sellers as well as with SOTI´s hardware partners
- Regional trade show and event management
- Regional webinar content, schedule, and delivery working with corporate marketing
- Translation of collateral and presentation materials as necessary
- Exhibit best practices in email marketing and marketing automation to drive revenue and customer acquisition
- Manage demand generation aspects of localized websites and maintain regional micro sites as appropriate
- Execute regional lead generation and nurturing campaigns, programs and events
- Deliver ROI focused measurement reporting and measure key performance indicators with monthly and quarterly roll up
- Execute online media, email acquisition, affiliate marketing including Sales Force and Pardot
- Plan and manage regional trade shows and events, dispatch of SOTI booth assets and oversee their setup
- Maintain SOTI website and/or regional microsites with upcoming event information
- Work with SOTI´s PR Manager and Regional Sales Director to support local PR opportunities and press releases
- Assist with management of case study referral program and translation of collateral for the region
- Assist sales team in recruitment and development of resellers and support co-marketing activities
- Support local shows, lunch-and-learns, rollout of channel sales training programs and coordination of regional channel communications
- Assist in developing annual and quarterly regional field marketing plans and assist with planning and reporting of regional marketing budget, accrual and expenditure
- Create all P.O.s in line with agreed budgets and submit to corporate for approval as per P.O. process
Requirements
- Fluent in Dutch and English (Fluency in French is also desired but not essential)
- B2B full-cycle marketing experience including knowledge of all marketing mediums and integrated campaign management
- Effective communication skills, both verbal and written
- Strong project-management and collaboration skills
- Self-motivated, can-do attitude with a strong team focus and customer service towards internal and external parties
- Experience in implementing field marketing plans that include measurements of success
- Experience with database management and CRM systems – e.g. Salesforce.com and Pardot would be a plus
- Working knowledge of channel marketing would be a plus
- Experience with Enterprise Mobility Management (EMM) solutions or any other B2B software would be strong assets
- In possession of a Valid driver’s license and able to travel internationally
Benefits
- The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
- The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line.
- The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams.
- Work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.
- Location: The Netherlands - Remote (remote work arrangement)
- Equal opportunity workplace
- Careers with #EndlessPossibilities
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingintegrated campaign managementemail marketingmarketing automationlead generationdemand generationdatabase managementfield marketingperformance measurementchannel marketing
Soft skills
effective communicationproject managementcollaborationself-motivatedteam focuscustomer servicecan-do attitude
Certifications
valid driver's license
