Marketing

• High impact member of the regional sales team reporting into the Senior Manager, Field and Channel Northern and Western Europe
• Develop, implement, and manage regional marketing activity for Benelux (Belgium, Netherlands and Luxembourg)
• Integrated and direct marketing activity directed at customers, prospects, distributors, and re-sellers as well as with SOTI´s hardware partners
• Regional trade show and event management
• Regional webinar content, schedule, and delivery working with corporate marketing
• Translation of collateral and presentation materials as necessary
• Exhibit best practices in email marketing and marketing automation to drive revenue and customer acquisition
• Manage demand generation aspects of localized websites and maintain regional micro sites as appropriate
• Execute regional lead generation and nurturing campaigns, programs and events
• Deliver ROI focused measurement reporting and measure key performance indicators with monthly and quarterly roll up
• Execute online media, email acquisition, affiliate marketing including Sales Force and Pardot
• Plan and manage regional trade shows and events, dispatch of SOTI booth assets and oversee their setup
• Maintain SOTI website and/or regional microsites with upcoming event information
• Work with SOTI´s PR Manager and Regional Sales Director to support local PR opportunities and press releases
• Assist with management of case study referral program and translation of collateral for the region
• Assist sales team in recruitment and development of resellers and support co-marketing activities
• Support local shows, lunch-and-learns, rollout of channel sales training programs and coordination of regional channel communications
• Assist in developing annual and quarterly regional field marketing plans and assist with planning and reporting of regional marketing budget, accrual and expenditure
• Create all P.O.s in line with agreed budgets and submit to corporate for approval as per P.O. process

Field and Channel Marketing Specialist

Stagiaire Marketing Communicatie

Media Buyer

Media Buyer

EMEA Marketing Lead

Channel Marketing Manager – International