Field and Channel Marketing Specialist
SOTI
SFDC
Channel Marketing Manager – International
Abnormal Security
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇳🇱 Netherlands
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue.
- Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy.
- Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs.
- Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions.
- Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates.
- Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts.
- Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals.
- Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative.
- Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.
Requirements
- 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing
- Demonstrated ability to build and scale partner programs from the ground up
- Strong project management and cross-functional collaboration skills
- Comfortable managing competing priorities and multiple workstreams with precision
- An interest in growing within a fast-paced, high-growth cybersecurity environment
- Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan
- Familiarity with partner personas (resellers, distributors, alliances, MSSPs)
- Experience supporting international go-to-market and regional marketing needs
- Background in event planning or campaign execution with partners
Benefits
- Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingchannel marketingpartner marketingproject managementcampaign executionevent planningprogram impact trackingpartner program developmentpipeline influence
Soft skills
cross-functional collaborationprecision in managing prioritiesability to build and scale programsadaptability in fast-paced environments