Account Manager, Active Beauty
Givaudan
Product and Brand Marketing Specialist
Lone Wolf Technologies
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- As a Product Marketing Specialist, you will work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans. Your role will involve conducting market research and analysis to identify key trends, competitive landscapes, and customer needs. You will assist in crafting compelling value propositions and messaging tailored for target audiences and then implement and execute marketing strategies outlined in the plans.
Requirements
- Create a comprehensive marketing and communication program for our Broker solutions that build brand equity, increase market share and foster client engagement and advocates. Use business intelligence tools (ie. Marketo, SalesForce) to present and review results with senior management, adjust budgets, and adapt campaign tactics to optimize delivery of qualified leads Identify targets, segmenting clients and prospects and implementing A/B testing of campaigns Develop a deep knowledge and understanding of the market, target audiences and competition and effectively communicate competitive advantages. Develop core product positioning/messaging for Lone Wolf’s Broker software solutions. Share and evangelize the value proposition of our products to the sales team and develop the sales tools that support the selling process. Author and/or develop content for thought-leadership whitepapers, collateral, other sales tools, website, etc. Be the expert on our clients and what drives them to buy; be the expert on our competition and how to win against them. Coordinate with Product Management, General Managers and Sales on product pricing and packaging.
