Increase awareness and consideration of LogRocket among Product leaders through strategic content creation and engagement initiatives
Source, recruit, and interview Product leaders for spotlight interviews
Prepare for and conduct engaging and insightful spotlight interviews
Manage pre- and post-interview relationships with guests to ensure a positive experience and ongoing engagement
Collaborate with the marketing team to create compelling content based on spotlight interviews, including blog posts, articles, videos, and social media content
Develop and execute marketing campaigns to promote spotlight interviews and related content
Analyze and report on the performance of the Leadership Engagement Program, using data-driven insights to optimize strategies and achieve objectives
Requirements
Strong verbal communication skills and executive presence, with experience interacting regularly with executives
Proven experience in recruiting and managing relationships with external stakeholders, such as freelancers, podcast guests, etc.
Exposure to the product and tech industry, with a solid understanding of industry trends and dynamics
Proficiency in editing written content and crafting compelling narratives
Familiarity with editorial structure and content creation best practices
Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment
Analytical mindset with the ability to interpret data and drive actionable insights