LogRocket

Growth Marketing

• Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
• Strategically plan, test, implement and optimize online and non-digital marketing campaigns
• Develop a deep mastery of the funnel to understand what drives prospects to become customers
• Identify and execute upon ways to improve LogRocket's inbound marketing funnel
• Quantify everything you do. Conduct analysis to identify the highest value opportunities
• Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
• Work with the product teams to identify and implement product features that will drive engagement and conversion
• Ensure the tools and infrastructure are in place to provide optimal growth results

Director of Growth

Account Executive

• Manage full-cycle sales motions, closing five and six-figure deals
• Focus on net-new logo acquisition and upsell opportunities
• Collaborate with internal teams like Sales Operations, Customer Success, and Sales Engineering to ensure a seamless sales process
• Creatively prospect CTOs, Engineering, and Product leaders
• Thoughtfully and strategically position LogRocket to solve our technical end user’s pains and initiatives, serving as a trusted advisor
• Strive towards and achieve quota quarterly

Commercial Account Executive

Product Marketing

• Effectively manage release cycle and launches of LogRocket services and solutions
• Develop LogRocket and Galileo AI product messaging and positioning
• Define product messaging, vertical messaging, personas, and positioning; continue to evolve our story of clear differentiation and value; and produce content, collateral, and sales tools
• Contribute to go-to-market strategies for new and existing LogRocket solutions
• Work with LogRocket Sales and Marketing teams to achieve pipeline targets
• Become an expert on our market, customers, and buying behavior

Director, Product Marketing

Content Marketing Manager

• Increase awareness and consideration of LogRocket among Product leaders through strategic content creation and engagement initiatives
• Source, recruit, and interview Product leaders for spotlight interviews
• Prepare for and conduct engaging and insightful spotlight interviews
• Manage pre- and post-interview relationships with guests to ensure a positive experience and ongoing engagement
• Collaborate with the marketing team to create compelling content based on spotlight interviews, including blog posts, articles, videos, and social media content
• Develop and execute marketing campaigns to promote spotlight interviews and related content
• Analyze and report on the performance of the Leadership Engagement Program, using data-driven insights to optimize strategies and achieve objectives

Content Marketing Manager – Leadership Engagement Program

• Learn about relationship marketing and product-led growth motions
• Gain experience working on campaigns that target SaaS personas
• Support the marketing team on research, data gathering, and data enrichment tasks
• Practice writing copy that converts
• Assist with some operational aspects of field events (no travel required)
• Gain experience with Salesforce and other marketing/CRM tools
• Assist with social media engagement initiatives
• Assist with data analysis
• Get in and see what the ground floor at a top, fast-paced startup looks like, while solving a huge challenge for product managers and developers - understanding customer experience
• Make material contributions to growing the organization

Director of Growth

Commercial Account Executive

Director, Product Marketing

Content Marketing Manager – Leadership Engagement Program

Growth and Customer Marketing Intern