Loftware

Marketing

• Conduct account, persona, and industry research to support ABM programs
• Build insights that inform targeting, messaging, and campaign strategy
• Leverage tools like ZoomInfo and AI-powered research to scale insights efficiently
• Update, optimize, and elevate existing nurture programs across the funnel
• Assist with drafting and refining email and landing page copy
• Use performance data and feedback to support continuous improvement
• Support planning and execution of always-on and aircover campaigns
• Contribute ideas for messaging, tactics, and creative concepts
• Help maintain consistency across GTM groups, channels, and regions
• Assist with setting up campaigns, programs, segments, webinars, playbooks, etc. in tools such as Marketo, Salesforce, Zoom, ZoomInfo, Drift
• Create and update landing pages in Folloze, including supporting personalization efforts
• Maintain the campaigns and events calendar to provide visibility across the company
• Create campaign enablement materials to ensure alignment on campaign objectives, audience, messaging & value proposition, supporting assets and how to use them

Marketing Coordinator