Location3

VP, Digital Strategy

Location3

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Lead Location3’s digital transformation and define and execute the agency’s digital roadmap aligned with business goals.
  • Champion the integration of AI technologies into marketing and media operations and identify and deploy AI tools to enhance campaign performance, customer insights, and operational efficiency.
  • Lead the development of data-driven, automated, and personalized marketing strategies and oversee media planning and buying with a focus on ROI and audience engagement.
  • Collaborate with data science and engineering teams to build proprietary AI solutions.
  • Serve as a strategic advisor to clients on digital transformation and media strategy and present digital vision and performance metrics to executive leadership and stakeholders.
  • Lead, manage, and mentor a high-performing digital team across strategy, media, and technology and foster a culture of innovation, agility, and continuous learning.
  • Ensure alignment across cross-functional teams, support professional growth, and deliver high-performance campaigns that elevate client success.
  • Reports directly to the Chief Operating Officer (COO) and is part of the senior leadership team.

Requirements

  • 8+ years of experience in digital and media strategy, with at least 3 years in a senior leadership role within a digital agency or similar environment.
  • Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or related field.
  • Proven success leading high-impact digital transformation initiatives.
  • Deep understanding of AI applications in marketing (e.g., predictive analytics, personalization, automation).
  • Strong leadership and communication skills with the ability to influence at all levels.
  • Experience managing cross-functional teams and complex digital projects.
  • Proficiency with platforms such as Google Marketing Platform and Meta Ads Manager.
  • Experience with AI tools including ChatGPT, Jasper, or custom machine learning models is preferred.
  • Agile and digital product development experience preferred.
  • Proven thought leadership in digital innovation and emerging technologies preferred.
  • Experience working with franchise systems is preferred.
  • Currently only able to hire within the U.S.
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