Salary
💰 $130,000 - $150,000 per year
About the role
- Lead Location3’s digital transformation and define and execute the agency’s digital roadmap aligned with business goals.
- Champion the integration of AI technologies into marketing and media operations and identify and deploy AI tools to enhance campaign performance, customer insights, and operational efficiency.
- Lead the development of data-driven, automated, and personalized marketing strategies and oversee media planning and buying with a focus on ROI and audience engagement.
- Collaborate with data science and engineering teams to build proprietary AI solutions.
- Serve as a strategic advisor to clients on digital transformation and media strategy and present digital vision and performance metrics to executive leadership and stakeholders.
- Lead, manage, and mentor a high-performing digital team across strategy, media, and technology and foster a culture of innovation, agility, and continuous learning.
- Ensure alignment across cross-functional teams, support professional growth, and deliver high-performance campaigns that elevate client success.
- Reports directly to the Chief Operating Officer (COO) and is part of the senior leadership team.
Requirements
- 8+ years of experience in digital and media strategy, with at least 3 years in a senior leadership role within a digital agency or similar environment.
- Bachelor’s or Master’s degree in Marketing, Digital Media, Business, or related field.
- Proven success leading high-impact digital transformation initiatives.
- Deep understanding of AI applications in marketing (e.g., predictive analytics, personalization, automation).
- Strong leadership and communication skills with the ability to influence at all levels.
- Experience managing cross-functional teams and complex digital projects.
- Proficiency with platforms such as Google Marketing Platform and Meta Ads Manager.
- Experience with AI tools including ChatGPT, Jasper, or custom machine learning models is preferred.
- Agile and digital product development experience preferred.
- Proven thought leadership in digital innovation and emerging technologies preferred.
- Experience working with franchise systems is preferred.
- Currently only able to hire within the U.S.