Lloyds Banking Group

Growth Marketing Manager

Lloyds Banking Group

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £70,929 - £78,810 per year

About the role

  • Lead Cross‑Channel Growth Strategy & Testing Design and run structured experiments across Paid Social, Affiliate, and emerging channels (including PMax, Demand Gen, YouTube, Snapchat, and Pinterest) to prove incrementality and unlock scalable growth opportunities.
  • Own Hands‑On Activation & Performance Delivery Manage in‑platform execution across Meta and TikTok, optimising audiences, creative, formats, and measurement approaches (including conversion lift studies).
  • Drive Creative Excellence Develop, refine, and optimise creative templates grounded in audience insights and platform behaviours.
  • Unlock New Affiliate Growth Identify and explore new affiliate partners beyond traditional comparison sites, designing performance-based test programmes that uncover incremental opportunities.
  • Shape the Channel Roadmap & Share Insight Feed into long-term channel strategy, innovation roadmaps, and future investment recommendations.

Requirements

  • At least 5 years direct experience (preferred) managing multi-million pound budgets across paid social
  • Advanced paid social expertise, especially across Meta and TikTok - including audience strategy, creative optimisation, and advanced measurement (e.g., conversion lift, incrementality testing).
  • A strong creative eye, with the ability to guide and optimise assets for different audiences, formats, and funnel stages.
  • Performance marketing experience, with the ability to interpret data, diagnose issues, uncover insights, and drive measurable commercial results.
  • Cross‑channel curiosity and versatility, with enthusiasm for testing channels like PMax, Demand Gen, YouTube, Snapchat, Pinterest, and exploring new affiliate partnerships – to ensure marketing plans are outcome-first (rather than channel-siloed).
  • A proactive, growth-focused attitude, comfortable in ambiguity, energised by experimentation, and motivated by uncovering new scalable opportunities.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
paid socialaudience strategycreative optimisationadvanced measurementconversion liftincrementality testingperformance marketingdata interpretationtesting designbudget management
Soft Skills
creative eyeproactive attitudegrowth-focusedcuriosityversatilityproblem-solvinginsight generationadaptabilitycommunicationcollaboration