Digital Analytics Assistant Manager, Marketing
Lloyds Banking Group
BigQueryPythonSQLTableau
Digital Analytics Assistant Manager, Marketing
Lloyds Banking Group
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £47,790 - £53,100 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQueryPythonSQLTableau
About the role
- Support the development and maintenance of attribution models to evaluate channel performance.
- Assist in the delivery of marketing mix modelling (MMM) projects in collaboration with internal teams and external partners.
- Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
- Translate data into clear insights and recommendations that support marketing decision-making.
- Collaborate with platform and channel teams to ensure accurate tracking and measurement.
- Contribute to test-and-learn initiatives by supporting the analysis of A/B and multivariate tests.
- Present findings in a clear, engaging way to both technical and non-technical stakeholders.
Requirements
- Experience in a marketing analytics or performance analytics role.
- Understanding of digital attribution techniques (e.g. last-click, linear, time decay, data-driven, multi-touch) and marketing mix modelling (MMM) principles.
- Proficiency in tools such as: Analytics: Google Analytics (GA4), Adobe Analytics. Data & Querying: Python, R, SQL, Excel, BigQuery. Visualisation: Power BI, Tableau, Google Data Studio.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to communicate insights clearly and confidently to a range of audiences.
- A proactive mentality with a willingness to learn and grow in a fast-paced environment.
