Living Proof, Inc.

Influencer Marketing

• Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives.
• Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships.
• Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights.
• Maintain an updated influencer database including performance notes, rates, and communication logs.
• Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment.
• Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms.
• Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices.
• Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness.
• Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities.
• Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis.
• Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities.
• Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints.
• Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency.
• Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate.
• Use performance insights to refine future content briefs, messaging angles, and creator selections.
• Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI.
• Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics.
• Summarize learnings for key stakeholders and support quarterly creator strategy updates.
• Support relationship-building efforts with macro, micro, and nano creators.
• Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz.
• Maintain strong, authentic creator relationships that support long-term brand affinity.
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead.

Influencer Coordinator, Paid & UGC