Livestock Improvement Corporation (LIC)

Marketing and Brand Lead

Livestock Improvement Corporation (LIC)

full-time

Posted on:

Origin:  • 🇳🇿 New Zealand

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Job Level

Senior

About the role

  • Head up a small marketing team and provide direction, guidance, support and development opportunities
  • Develop and input into LIC brand and marketing strategy and deliver clear, consistent messaging
  • Champion delivery of meaningful, customer-centric communications with a consistent brand voice
  • Lead development and delivery of best-practice, trend-led marketing strategies and campaigns that deliver measurable ROI
  • Manage advertising and promotion (A&P) tasks for LIC’s brand, products, services and solutions
  • Create comprehensive marketing plans using customer insights and market trends
  • Act as brand guardian ensuring look, tone and presence are consistent across channels
  • Collaborate closely with sales, product and communications teams to align initiatives
  • Lead and manage marketing projects from inception to completion, defining scope, milestones and allocating resources

Requirements

  • Bachelor's degree in marketing or a related field
  • Proven track record of delivering measurable ROI across marketing campaigns
  • Experience leading and developing a small, high-performing marketing team
  • Strong commercial acumen and ability to align marketing activity to business objectives
  • Up-to-date knowledge of marketing trends, channels, and technologies
  • Advanced use of data and analytics to plan, optimise, and evaluate marketing activity
  • Excellent collaboration and stakeholder management skills
  • Creative thinking and a keen eye for detail