
Marketing Operations and Analytics Manager
LiveKit
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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Salary
💰 $155,000 - $195,000 per year
Tech Stack
About the role
- Manage and administer our marketing stack: CRM, marketing automation, analytics, attribution & integration tools.
- Design, implement, and maintain campaign tracking, lead-scoring, and lead-routing workflows in partnership with Marketing and Sales.
- Build and maintain dashboards and reports that clearly communicate performance and trends in pipeline, channel ROI, conversion rates, and attribution.
- Conduct ad-hoc analyses to surface opportunities, highlight important trends, and influence decisions across the business.
- Maintain data hygiene and governance: manage opt-outs, consent, segmentation, contact lists, and ensure marketing activities comply with privacy regulations.
- Generate target contact lists for campaigns, manage targeting and segmentation workflows, and ensure accurate campaign operations.
- Enable self-service analytics across the Marketing team: train users, build tooling, and ensure team members have what they need to understand the impact of their work.
- Collaborate with RevOps, Finance, and other stakeholders to ensure alignment of systems, processes, definitions, and metrics across the GTM stack.
Requirements
- 4+ years of experience in Marketing Operations, Analytics, or a similarly data-driven marketing role—ideally at a high-growth SaaS or developer-focused company.
- Strong hands-on experience with marketing and sales systems (e.g., HubSpot, Salesforce, Marketo, or similar), and cross-tool integrations.
- Demonstrated ability in building dashboards and visualizations (Tableau, Looker, Power BI, or similar), and deriving insights from data.
- Solid understanding of attribution models, funnel analysis, lead scoring, lead routing, and campaign performance measurement.
- Excellent systems thinking—able to map how data flows across platforms, define processes, automate repetitive tasks, and ensure data integrity.
- Strong communicator and collaborator—comfortable partnering across functions, enabling others, and translating data for non-technical audiences.
- Highly organized, detail-oriented, able to manage multiple campaigns and systems in parallel.
Benefits
- Competitive salary and equity package
- Health, dental, and vision benefits
- Flexible vacation policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsanalyticscampaign trackinglead scoringlead routingdata visualizationattribution modelsfunnel analysisdata integritydata governance
Soft skills
systems thinkingcommunicationcollaborationorganizationdetail-orientedtraininginfluencing decisionsproblem-solvingdata translationmulti-tasking