Regional Marketing Director
Live Nation Entertainment
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Assembly
About the role
- Work-from-home Regional Marketing Director for Live Nation Concerts responsible for arena, stadium and amphitheater shows
- Coordinate with local teams, promoters, partners and artist marketing representatives to prepare, present and execute marketing campaigns
- Manage and develop a small team of Marketing Managers and/or Marketing Coordinators
- Create impactful promotions using regional media partners and manage multiple event advertising budgets
- Compile and share audience and artist demographic data to inform marketing plans
- Identify and activate strategic marketing partners and coordinate street team and grassroots efforts
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools and provide post-show analytics recaps
- Coordinate multiple teams for advertising, PR, media events and content creation and provide day-of-show event coverage as necessary
Requirements
- Bachelor’s degree in marketing or a related field preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 6+ years prior experience managing local media relationships
- Minimum of 6+ years working with artist marketing representatives
- 2+ years of experience managing direct reports
- Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots
- Vast knowledge of the Northwest Arkansas, Oklahoma City, and/or Tulsa marketing landscapes
- Pre-existing relationships with media in the Northwest Arkansas, Oklahoma City, and/or Tulsa markets is a plus
- Ability to thrive in a fast-paced & high-volume environment
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Willingness to travel as needed