Live Nation Entertainment

Director, Brand Promotion

Live Nation Entertainment

full-time

Posted on:

Location Type: Office

Location: New York City • California, New York • 🇺🇸 United States

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Salary

💰 $145,000 - $160,000 per year

Job Level

Lead

About the role

  • Create and implement comprehensive promotional sales and product strategies and processes that support business, client, and team objectives.
  • Lead, mentor, and motivate the promotion management team, working closely with internal and external personnel to launch effective and legally compliant promotions.
  • Set team goals and implement operational processes.
  • Assist in new hire training.
  • Collaborate with other departments to ensure alignment and consistency, including creative, legal, and digital requirements, that meet or exceed industry standards.
  • Ensure all promotions comply with relevant country, federal, state, and local laws and regulations.
  • Oversee monthly code product redemption reporting and financial reimbursement.
  • Define project or product scopes, KPIs, timelines, legal/digital/creative requirements, and deliverables that support business and brand goals in collaboration with cross-functional teams.
  • Direct management of select sponsored promotions and marketing projects each year to achieve strategic objectives.
  • Project management includes creating timelines for deliverables and milestones, budget tracking, quality assurances, legal requirements, website/marketing/social copywriting, marketing metrics, stakeholder approvals, media optimization, analytics, fraud oversight, invoicing, project launches and maintenance, prize fulfillment, and recaps/case studies.
  • Identify and manage project and team dependencies including conflict resolution, fan support solutions, fraud oversight, and contingency plans.
  • Work with media teams to develop promotional media packages to drive engagement rates.
  • Analyze promotion and marketing results to determine cost effectiveness of programs and advertising campaigns.

Requirements

  • Bachelor’s degree required.
  • 5+ years’ experience in consumer promotions, with a focus on team management, legal requirements, sales strategy, and supporting executive leadership.
  • Ability to develop and execute effective promotional strategies based on business and client goals in North America and select global markets.
  • Creative thinker with the ability to anticipate and capitalize on emerging trends in the promotional space, including adapting to updated legal requirements.
  • Proficient in Microsoft Suite - specifically PowerPoint, Excel and Word; and Asana, Content Management Systems, and Google Analytics 4.
  • Strong analytical skills to track overall team and project performance, identify trends, and make data-driven decisions.
  • Ability to effectively prioritize and manage projects and team members in a high-volume, high-pressure environment is crucial.
  • Flexibility to adapt to changing priorities, tight deadlines, and evolving project/team needs.
  • Strong organizational, managerial, and teamwork skills with a positive and proactive attitude.
  • Solution and team oriented while demonstrating the ability to work independently and adapt to changes in a rapid development environment.
  • Copywriting skills necessary for creating clear and persuasive promotional content and editing.
  • Excellent written and verbal communication skills.
  • A passion for music and live entertainment.
Benefits
  • Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
  • Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
  • 401(k) program with company match, stock reimbursement program
  • New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
  • Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
  • Volunteer time off, crowdfunding match

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
project managementpromotional strategiesdata analysiscopywritingbudget trackingKPI developmentfinancial reportinglegal compliancemarketing metricsteam management
Soft skills
leadershipcreativityanalytical skillsorganizational skillsteamworkflexibilityproblem-solvingcommunication skillsprioritizationadaptability
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