Director

• Create and implement comprehensive promotional sales and product strategies and processes that support business, client, and team objectives.
• Lead, mentor, and motivate the promotion management team, working closely with internal and external personnel to launch effective and legally compliant promotions.
• Set team goals and implement operational processes.
• Assist in new hire training.
• Collaborate with other departments to ensure alignment and consistency, including creative, legal, and digital requirements, that meet or exceed industry standards.
• Ensure all promotions comply with relevant country, federal, state, and local laws and regulations.
• Oversee monthly code product redemption reporting and financial reimbursement.
• Define project or product scopes, KPIs, timelines, legal/digital/creative requirements, and deliverables that support business and brand goals in collaboration with cross-functional teams.
• Direct management of select sponsored promotions and marketing projects each year to achieve strategic objectives.
• Project management includes creating timelines for deliverables and milestones, budget tracking, quality assurances, legal requirements, website/marketing/social copywriting, marketing metrics, stakeholder approvals, media optimization, analytics, fraud oversight, invoicing, project launches and maintenance, prize fulfillment, and recaps/case studies.
• Identify and manage project and team dependencies including conflict resolution, fan support solutions, fraud oversight, and contingency plans.
• Work with media teams to develop promotional media packages to drive engagement rates.
• Analyze promotion and marketing results to determine cost effectiveness of programs and advertising campaigns.

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