LivaNova

Digital Marketing Manager

LivaNova

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Own and optimise the martech stack across: websites/landing pages, marketing automation, lead capture/forms, eLearning, video/webinars, analytics/dashboards, audience targeting/segmentation, and funnel attribution/cohort measurement
  • Evaluate and deploy new digital capabilities where they demonstrably improve conversion, engagement, retention, or operational efficiency
  • Consult with brand marketing and leadership teams to design, build and optimise multi‑stage digital journeys spanning demand generation, onboarding/activation, ongoing engagement, retention/loyalty, and advocacy
  • Governance & compliance: Platform management, intake & prioritisation request processes, consent/privacy, SOPs, vendor management, data integrity
  • Website CMS ownership, including hands‑on implementation of site changes, management of consent and analytics integrations, configuration of reusable content/library modules, and ensuring sites are performant, compliant, and measurement‑ready
  • Partner with cross-functional stakeholders e.g. Brand Marketing, IT, Privacy and agencies
  • Insight > optimisation loop: Analyse performance, recommend changes, run CRO/UX tests, iterate
  • Identify/share best practice, as well as support and facilitate digital training workshops to raise digital IQ across the business
  • Ensure robust analytics frameworks are in place for each digital capability, and provide actionable recommendations to platform users regarding optimisation

Requirements

  • Digital/Marketing/IT degree level qualification
  • Relevant experience (5+ years) in Digital/Marketing
  • Ability to connect platform decisions to commercial outcomes: conversion, pipeline contribution, engagement/activation, retention/loyalty, and advocacy
  • Demonstrated hands-on administration of marketing automation and web/CMS environments (configuration, user roles, templates, governance)
  • Experience implementing lead capture/form workflows, lifecycle segmentation, and multi‑step automated journeys (acquisition > engagement > retention)
  • Experience establishing measurement frameworks (analytics + dashboards) and using insights to drive CRO/UX improvements
  • Experience working within consent/privacy and documented processes/SOPs in a regulated environment
  • HTML/CSS/Javascript skills advantageous, but not mandatory
Benefits
  • Health insurance
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationlead captureweb/CMS administrationanalyticsdashboardsCROUX testingHTMLCSSJavaScript
Soft Skills
consultationcollaborationtraining facilitationanalytical thinkingoptimisationcommunicationproject managementproblem-solvingstakeholder engagementbest practice sharing
Certifications
Digital Marketing degreeIT degree