Senior Associate, Marketing Lifecycle Analytics
Humana
PythonSQL
Senior Marketing Manager
Little Sprouts, LLC
full-time
Posted on:
Location Type: Hybrid
Location: Lawrence • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $110,000 per year
Job Level
Senior
About the role
- Develop and execute integrated digital marketing campaigns across paid search, social, email, and web.
- Manage the company website to ensure it is optimized for user experience, SEO, and lead conversion.
- Oversee social media strategy and paid media efforts to build brand awareness and engagement.
- Analyze campaign performance and optimize based on KPIs such as CPL, CTR, and conversion rates.
- Collaborate with content creators and designers to produce compelling digital assets.
- Partner with sales and operations to align marketing efforts with enrollment goals.
- Create and manage sales enablement tools and content libraries.
- Develop and execute lead nurturing strategies to move prospects through the funnel.
- Serve as a strategic advisor to school leaders, helping them build and execute local marketing plans.
- Create school-level marketing playbooks and toolkits to drive enrollment and community engagement.
- Provide coaching and support to ensure consistent brand messaging and execution at the local level.
- Manage relationships with digital marketing agencies and performance vendors.
- Oversee campaign budgets and ensure efficient use of resources.
- Monitor and report on ROI, providing actionable insights to improve performance.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 7+ years of experience in digital marketing, with a strong track record in performance marketing and campaign execution.
- Experience supporting multi-location or franchise-style businesses is a plus.
- Proficiency in Google Ads, Meta Ads, CRM systems, Google Analytics, HubSpot, and marketing automation platforms.
- Strong analytical skills
- Excellent project management skills, with the ability to manage multiple projects and deadlines
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
- Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals, telling compelling stories, and creating a strong brand
Benefits
- Hybrid work environment
- Medical Plans with Blue Cross Blue Sheild
- 401k with 4% discretionary match
- Generous Childcare discount (75% off first child and prorates there after)
- Access to virtual urgent, primary, and mental health care with First Stop Health
- Company sponsored life insurance
- Satisfaction of working to improve the lives of children and families by supporting an early education organization
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingperformance marketingcampaign executionlead nurturing strategiesSEOuser experience optimizationKPI analysisproject management
Soft skills
analytical skillscommunication skillsinterpersonal skillscollaborationstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications