Senior Vice President, Marketing Audience Data Management
Citi
AWSETLHadoopPMPSQLTableau
Senior Associate, Local Marketing
Humana
full-time
Posted on:
Location Type: Hybrid
Location: Louisville • Illinois, Kentucky, Massachusetts, Montana, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $94,900 - $130,500 per year
Job Level
Senior
About the role
- Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication
- Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables
- Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market
- Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement
- Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies
- Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth
- Manage Local marketing calendars, budgets, timelines and projects
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization
- Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution
- Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously
- Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences
- Strong written and verbal communication skills
- Familiarity with the Medicare landscape, regulatory environment and competitive marketplace
- Proficiency in budget management and resource allocation to maximize marketing impact
Benefits
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
budget managementproject managementcampaign executiondata analysismarket researchpresentation developmentmarketing strategyperformance optimizationresource allocationlocal marketing
Soft skills
attention to detailorganizational skillsstorytelling abilitycommunication skillscollaborationintellectual curiosityproblem-solvingtime managementadaptabilitycreativity
