Marketing

• Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication
• Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables
• Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market
• Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement
• Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies
• Practice intellectual curiosity by proactively seeking to understand Humana’s Medicare business, local market dynamics, competitors, and opportunities for sales and growth
• Manage Local marketing calendars, budgets, timelines and projects

Senior Associate, Local Marketing

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