Humana

Principal, Marketing Strategy

Humana

full-time

Posted on:

Location Type: Hybrid

Location: Louisville • Illinois, Kentucky, Massachusetts, Texas, Washington • 🇺🇸 United States

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Salary

💰 $138,900 - $191,000 per year

Job Level

Lead

About the role

  • Lead strategic planning for CenterWell Senior Primary Care marketing, aligning with business goals and market dynamics
  • Develop frameworks and roadmaps to guide marketing investments and initiatives
  • Build strategies that balance acquisition with member retention and long-term engagement, ensuring sustainable growth
  • Partner with clinical, retention/engagement, and operational teams to ensure marketing strategy supports enterprise priorities
  • Provide strategic guidance to senior leadership on market trends and growth opportunities
  • Align with service and experience teams to strengthen customer loyalty and engagement strategies that enhance lifetime value
  • Use data and analytics to evaluate strategy effectiveness and refine future plans
  • Support development of strategic presentations and executive communications
  • Leverage insights on patient behavior and engagement drivers to inform retention-focused strategies and improve outcomes

Requirements

  • Bachelor’s degree in Marketing, Business, Strategy, or related field
  • 10+ years of experience in marketing strategy or business planning with a proven track record of driving enterprise-level initiatives
  • Demonstrated success in developing and executing strategies that improve customer retention, engagement, and lifetime value
  • Strong analytical skills with the ability to synthesize complex data into actionable insights and strategic recommendations
  • Experience collaborating with cross-functional teams including clinical, operations, and executive leadership
  • Proven ability to influence senior stakeholders and lead strategic planning efforts across large, matrixed organizations
  • Excellent communication and presentation skills, including experience preparing executive-level materials and strategic roadmaps
  • Deep understanding of healthcare industry dynamics, including value-based care, patient engagement, and regulatory considerations.
Benefits
  • Health benefits effective day 1
  • Paid time off, holidays, volunteer time and jury duty pay
  • Recognition pay
  • 401(k) retirement savings plan with employer match
  • Tuition assistance
  • Scholarships for eligible dependents
  • Parental and caregiver leave
  • Employee charity matching program
  • Network Resource Groups (NRGs)
  • Career development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategybusiness planningdata analyticscustomer retention strategiesengagement strategiesstrategic presentationsexecutive communicationsstrategic roadmapsmarket analysisframework development
Soft skills
analytical skillscollaborationinfluenceleadershipcommunicationpresentation skillsstrategic thinkingcross-functional teamworkstakeholder managementproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Strategy