Liebherr Group

Digital Marketing Specialist

Liebherr Group

full-time

Posted on:

Location Type: Hybrid

Location: Burlington • Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$63,000 - CA$73,000 per year

About the role

  • Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr Canada and each of its product segments.
  • Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
  • Responsible for content management, web design, implementation and administration of websites and databases.
  • Project lead and responsible for the managing of Liebherr Canada's, SharePoint pages.
  • Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
  • Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
  • Plans and implements Search Engine Optimization (SEO) measures (content and technical).
  • This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
  • Liaise with divisions to create Marketing Campaigns for MyLiebherr
  • Analyzes and monitors market trends and competition

Requirements

  • Excellent communication skills, both verbal and written
  • Ability to communicate with teams inside and outside Liebherr
  • Demonstrate strong analytical and problem-solving resolution skills
  • Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public.
  • Very good analytical knowledge, combined with a good understanding of numbers and their interpretation.
  • Proficiency with database management, intranet and extranet applications.
  • Proficiency with Content Management Systems (First Spirit or similar).
Benefits
  • Competitive wages ( The salary range for this position is between $63,000 to $73,000, depending on candidate assessment through the recruitment process)
  • Extensive benefits with employer paid premiums starting day 1
  • Hybrid or remote work opportunities for select roles*
  • Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
  • 6% employer RRSP matching
  • $3000 annual allowance for continuing education
  • International training & development work opportunities for select roles*
  • And much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent managementweb designSearch Engine Optimization (SEO)email marketinganalyticsdatabase managementproject managementonline marketing campaignsdisplay advertising
Soft Skills
communication skillsanalytical skillsproblem-solving skillspresentation skillsteam collaboration