Salary
💰 $86,000 - $108,000 per year
About the role
- As a Senior Market Research Manager, you will lead a diverse range of quantitative and qualitative research projects, serving as the primary point of contact, and managing the complete execution of projects that address the major business questions for our Fortune 500 clients across a variety of industries.
- Responsibilities include executing market research projects, nurturing client relationships, and collaborating with cross-functional teams to integrate market insights into decision-making processes.
- Oversee junior researchers while ensuring the quality of project deliverables.
- Help translate business inquiries into comprehensive market research plans, utilizing our internal platform to design and program research instruments.
- Design and program research instruments (utilizing multiple methodologies, both qualitative and quantitative within the community) to answer research and business objectives.
- Assure data accuracy and relevance to objectives at every step in the project process to ensure the data is both internally consistent and demonstrates face validity.
- Load, test, and proofread all research surveys and content on staging before posting live to production.
- Learn and become an expert user of the Fuel Cycle Research Engine platform to execute research projects efficiently and effectively.
- Lead and mentor junior market research team members (RM/SRA), ensuring high-quality deliverables and adherence to timelines.
- Participate in training, coaching, performance management, and support to continuously enhance team skills and market research acumen.
- Efficiently manage time to coordinate and execute project components for multiple projects.
- Prioritize tasks, communicate effectively, and remain flexible to meet client needs.
- Assist in project scoping, cost estimations, and client communication in support of Senior Research Leads.
- Ensure all project components are executed within scope contract and/or project proposal, and all timelines for met.
- Collaborate with cross-functional teams (community management, programming and data processing teams, Customer Experience) to deliver all project components in a high quality, timely manner.
- Assist with daily moderation of research activities in the communities and extract insights. Oversee data collection and ensure quotas are met and data quality is achieved.
- Serve as the primary market research point of contact for your assigned clients, facilitating complex conversations and communications related to project design, analysis, and unexpected challenges.
- Ensure client satisfaction by delivering high-quality market insights and managing client expectations.
- Analyze data and develop insightful results or “story” that addresses business objective in a clear and concise, visually appealing format.
- Utilize advanced data analysis techniques to interpret research findings and generate recommendations.
- Prepare and present reports summarizing research findings and recommended actions.
Requirements
- Bachelor’s degree in a related field
- At least 5 years of prior market research experience (preferably with a research vendor company), with a track record of successful research initiatives.
- A minimum of 2 years of staff management experience in market research.
- A minimum of 3 years of client relationship management experience.
- Proficiency in survey design, statistical analysis, and qualitative data interpretation.
- Strategic thinker with a passion for market research.
- Proficiency in market research tools and statistical software (such as SPSS, SAS, Qualtrics, and/or Alchemer).
- Proficiency in Excel, PowerPoint, and Outlook is required.
- Attention to detail and ability to prioritize tasks and contribute to multiple projects simultaneously.
- Ability to work effectively in a fast-paced and dynamic environment.
- Self-motivated, flexible, and organized.
- Capable of working independently and within teams.
- Excellent interpersonal, problem-solving and project management skills.
- Excellent verbal and written communication skills.
- Preferred (but not required): Moderating experience of IDIs or focus groups.
- Ability to stay informed about industry trends, consumer behavior, and emerging technologies to identify growth opportunities.