Product Marketing Manager
Level Access
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging.
- Conduct research on target markets, customer needs, and competitive landscape.
- Own the development of compelling value propositions and messaging aligned with corporate brand standards.
- Collaborate with Enablement to create tools, training, and resources that equip sales teams to effectively communicate value and close deals.
- Gather and synthesize feedback from customers, prospects, and internal teams to maintain buyer personas and customer journey maps.
- Track and report on KPIs such as adoption, retention, and revenue impact.
Requirements
- 3–5 years of experience in B2B software or SaaS product marketing.
- Proven ability to manage projects independently across cross-functional teams.
- Strong analytical and strategic thinking skills; ability to synthesize data and insights into actionable plans.
- Excellent communication and presentation skills.
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
Benefits
- Competitive benefits package, including bonus opportunities
- Generous paid time off
- Paid holidays
- Range of programs designed to support employee well-being and work-life balance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B software marketingSaaS product marketinggo-to-market strategyvalue proposition developmentKPI trackingcustomer journey mappingcompetitive analysismarket researchproject management
Soft Skills
analytical thinkingstrategic thinkingcommunication skillspresentation skillscollaborationsynthesis of dataindependent project management