Architect and lead the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and cross-sell
Drive measurable impact on conversion rates, customer retention, and LTV
Manage and mentor a growing team of lifecycle marketers and operators
Oversee the development and launch of automated and manual campaigns across email, push, SMS, in-app channels
Build sophisticated targeting strategies using behavioral, demographic, and transactional data
Own a robust testing agenda across creative, messaging, and audience strategies
Serve as a key stakeholder in product launches
Define and track KPIs across lifecycle programs
Lead the strategic use of Salesforce Marketing Cloud (SFMC) and other lifecycle tools

Requirements

10+ years in marketing roles
deep experience in lifecycle, CRM, or retention marketing
Proven success in scaling lifecycle programs that drive measurable business outcomes
Skilled in translating data into strategy
Fluent Hands-on experience with SFMC or similar platforms
Familiarity with AI-driven personalization and marketing automation
Strong communicator and cross-functional partner
Passionate about experimentation and optimization
Experienced in A/B testing, multivariate testing, and scaling winning strategies

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingretention marketingdata analysisA/B testingmultivariate testingmarketing automationtargeting strategiesKPI trackingcampaign management

Soft Skills

leadershipmentoringcommunicationcross-functional collaborationexperimentationoptimizationstrategic thinkingproblem-solvingdata-driven decision makingstakeholder management