Learnosity

Digital Marketing

• AEO & GEO: Own and grow Learnosity's presence in AI-powered search - ChatGPT, Claude, Perplexity, Google AI Overviews, and what comes next. Develop and execute a roadmap of experiments to improve answer engine performance and discoverability.
• SEO: Own Learnosity's organic search strategy - working with SEO consultant to execute across keyword research, on-page optimisation, technical SEO, and content briefing, with a sharp focus on qualified inbound traffic and pipeline contribution.
• Paid Media: Manage our paid media agency across Google Ads and LinkedIn Ads, setting strategy, reviewing performance, and holding them accountable to CPL and SQL targets.
• CRO & Website: Own the website as a conversion asset - landing page performance, A/B testing, UX improvements, and on-site analytics.
• Performance Reporting: Build and maintain dashboards that connect digital activity to pipeline metrics; bring actionable recommendations, not just numbers.
• Line Management: Manage and develop our Digital Marketing Executive.

Digital Marketing Manager – AEO, GEO

Product Manager

• Take a product from a concept to a reality
• Navigate complex requirements and distill them into clear, prioritised product definition that meets users needs.
• Own the definition of what "value" looks like for both the business and the customer; you will establish the North Star metrics and KPIs from scratch to validate product-market fit and ensure every feature built contributes to a measurable outcome.
• Own and maintain the roadmap, and grow, prioritize and prune it in conjunction with stakeholders at all levels of the business
• Gain a deep understanding of the core use cases for AI in the education, assessment and learning spaces, and how to make the best use of the state-of-the-art in AI to deliver on those use cases.
• Think big - own a multi-year direction of roadmap. Execute small - effectively break down and steer the technology teams to deliver value as quickly and iteratively as possible.
• Guide products from ideation through launch, managing backlogs and user stories.
• Collaborate with customers, engineering, design, marketing, and sales teams to establish clear product features and requirements.

Digital Marketing Manager – AEO, GEO

Senior Product Manager