Director of Organic Growth
Learneo
full-time
Posted on:
Location Type: Remote
Location: India
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Job Level
About the role
- Organic Growth Strategy: Define and own the overarching organic growth strategy spanning SEO, ASO, GEO, and Extension Store optimization. Set quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and sales.
- Team Leadership: Manage, mentor, and develop the SEO & Organic Growth team. Foster a culture of experimentation, accountability, and continuous learning. Identify and hire for key capability gaps as needed.
- Roadmap Ownership: Build and maintain a prioritized organic growth roadmap. Balance quick wins with longer-term strategic bets. Present plans and progress to senior leadership, including the CEO.
- Cross-Functional Partnership: Serve as the organic growth voice in cross-functional planning with AI, Product, Engineering, Content, Brand, Marketing Operations, and International Expansion teams. Ensure organic considerations are embedded in product launches, site architecture decisions, and content strategy.
- Product Roadmap Influence: Act as a key influencer of the Product roadmap by surfacing organic growth opportunities, user intent data, and search landscape insights that shape feature prioritization, new product bets, and go-to-market timing.
- SEO Program Ownership: Own end-to-end SEO performance across QuillBot’s web properties. Drive strategy across on-page, off-page, and technical SEO to secure and defend top positions for high-value keywords.
- Technical SEO: Lead technical audits and partner with Engineering to resolve crawlability, indexation, Core Web Vitals, site speed, structured data, and mobile-responsiveness issues at scale.
- Content & Keyword Strategy: Oversee keyword research, content gap analysis, and on-page optimization. Collaborate with the Content team to ensure every page is strategically targeted and continuously improved.
- Link Building & Authority: Direct link-building and digital PR strategies to grow domain authority. Evaluate backlink quality and build partnerships with authoritative sites.
- Algorithm Resilience: Monitor Google algorithm updates, diagnose ranking fluctuations, and quickly adapt strategies to protect and grow organic traffic.
Requirements
- 8–10 years of progressive experience in SEO and/or organic growth, with at least 3 years in a people-management role.
- Global experience: demonstrated ability to drive organic growth across multiple markets, regions, and languages—not limited to English-speaking audiences.
- Demonstrated success managing organic growth for a high-traffic website (+20M monthly active users) and a consumer app with significant install volume.
- Proven track record of securing and defending #1 positions for competitive keywords
- Proven ability to build organic visibility from zero for new product launches in highly competitive markets — taking a product from no search presence to top-ranking positions against established incumbents.
- Deep expertise across on-page, off-page, and technical SEO, with a strong grasp of how search engines crawl, index, and rank content.
- Hands-on experience with ASO for iOS and/or Android apps, including keyword optimization, listing experiments, and review management.
- Strong understanding of the generative AI search landscape and emerging GEO best practices.
- Proficiency with industry tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and at least one ASO platform (preferably Sensor Tower).
- Experience working with CMS platforms (e.g., WordPress) and comfort with basic HTML/CSS.
- Excellent communicator who can present data-driven strategies to senior leadership, including C-level stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Benefits
- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to QuillBot
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOASOGEOtechnical SEOon-page optimizationoff-page optimizationkeyword researchlink buildingdata analysiscontent strategy
Soft Skills
team leadershipmentoringcommunicationcross-functional collaborationstrategic thinkingproblem-solvingadaptabilityaccountabilitycontinuous learningpresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications