Leanpath

Performance Marketing

• Develop and execute full-funnel, multi-channel demand generation campaigns across email, webinars, paid media, content syndication, social, and events
• Develop and promote gated content such as whitepapers, ROI calculators, and industry reports
• Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts
• Build, test, and optimize email nurture campaigns and lead scoring models
• Identify funnel bottlenecks and improve lead-to-opportunity conversion rates
• Own leanpath.com conversion performance, including landing pages, forms, calls to action, and conversion paths
• Monitor site and form performance, diagnose drop-offs, and run layout, offer, and copy tests
• Maintain and update web content in WordPress and HubSpot
• Create landing pages, email copy, ad creative, blog posts, and social content
• Use AI tools to accelerate content production while maintaining editorial quality and brand consistency
• Own webinar promotion, registration, live production, and post-event follow-up
• Collaborate on webinar topics and speaker recruitment with Marketing, Sales, and subject matter experts
• Translate technical and customer material into campaign-ready assets with Product Marketing and internal experts
• Manage Leanpath’s organic social presence and engage with customer, partner, and industry content
• Meet regularly with Sales to gather feedback on lead quality, campaign resonance, and market trends
• Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing
• Equip Sales with campaign and lead context at handoff
• Maintain data integrity across HubSpot and Salesforce
• Track, analyze, and report on pipeline health and demand generation KPIs including CPL, CAC, pipeline velocity, and marketing-influenced revenue
• Create HubSpot/Salesforce dashboards for real-time campaign performance and ROI visibility
• Use A/B testing and data-backed insights to continuously improve campaign strategies

Demand Generation Manager

• Develop and execute comprehensive demand generation campaigns across email, webinars, paid media, content syndication, social, and events
• Develop and promote gated content such as whitepapers, ROI calculators, and industry reports
• Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts
• Build, test, and optimize email nurture campaigns and lead scoring models
• Identify funnel bottlenecks and improve lead-to-opportunity conversion rates
• Own website conversion performance, including landing pages, forms, calls to action, and traffic-to-lead paths
• Monitor site and form performance and run tests on layout, offers, and copy
• Maintain and update web content in WordPress and HubSpot
• Create landing pages, email copy, ad creative, blog posts, and social content
• Use AI tools to accelerate content production while maintaining editorial quality and brand consistency
• Own webinar promotion, registration, live production, and post-event follow-up
• Collaborate with marketing, sales, product marketing, and subject matter experts on campaign assets and events
• Manage Leanpath’s organic social presence and publish several times per week
• Meet regularly with Sales regarding lead quality, campaign resonance, and market trends
• Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing
• Equip Sales with campaign and lead context at handoff
• Maintain data integrity across HubSpot and Salesforce
• Track, analyze, and report on pipeline health and demand generation KPIs
• Create HubSpot/Salesforce dashboards for campaign performance and ROI visibility
• Use A/B testing and data-backed insights to improve campaign strategies

Demand Generation Manager

Demand Generation Manager – B-Corp