Demand Generation Manager

Leanpath

Demand Generation Manager growing pipeline for Leanpath’s SaaS and hardware solutions that help commercial kitchens prevent food waste. Leading campaigns, funnel optimization, content, and revenue analytics.

Posted 8/13/2026full-timeBeaverton • Oregon • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel demand generation campaigns, utilizing marketing automation platforms like HubSpot and CRM systems such as Salesforce. Proficient in analyzing campaign performance metrics and optimizing strategies to drive pipeline growth and revenue.

Highest-signal resume keywords

B2B Demand GenerationMulti-Channel Campaign ManagementHubSpot ProficiencySalesforce ExperienceAccount-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementEmail MarketingLead Scoring ModelsData AnalysisContent CreationA/B TestingMetrics-Driven StrategyCustomer Journey MappingPaid Media ManagementWebinar Production

Soft Skills

Strong Writing SkillsAnalytical SkillsIndependent Decision-MakingCollaborationPrioritization

Tools & Technologies

HubSpotSalesforceLinkedIn Campaign ManagerGoogle AdsWordPressAI Tools

Industry Keywords

SaaSFoodserviceHospitalityDemand Generation KPIsEnvironmental Advocacy

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute full-funnel, multi-channel demand generation campaigns across email, webinars, paid media, content syndication, social, and events
Develop and promote gated content such as whitepapers, ROI calculators, and industry reports
Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts
Build, test, and optimize email nurture campaigns and lead scoring models
Identify funnel bottlenecks and improve lead-to-opportunity conversion rates
Own leanpath.com conversion performance, including landing pages, forms, calls to action, and conversion paths
Monitor site and form performance, diagnose drop-offs, and run layout, offer, and copy tests
Maintain and update web content in WordPress and HubSpot
Create landing pages, email copy, ad creative, blog posts, and social content
Use AI tools to accelerate content production while maintaining editorial quality and brand consistency
Own webinar promotion, registration, live production, and post-event follow-up
Collaborate on webinar topics and speaker recruitment with Marketing, Sales, and subject matter experts
Translate technical and customer material into campaign-ready assets with Product Marketing and internal experts
Manage Leanpath’s organic social presence and engage with customer, partner, and industry content
Meet regularly with Sales to gather feedback on lead quality, campaign resonance, and market trends
Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing
Equip Sales with campaign and lead context at handoff
Maintain data integrity across HubSpot and Salesforce
Track, analyze, and report on pipeline health and demand generation KPIs including CPL, CAC, pipeline velocity, and marketing-influenced revenue
Create HubSpot/Salesforce dashboards for real-time campaign performance and ROI visibility
Use A/B testing and data-backed insights to continuously improve campaign strategies

Requirements

What you’ll need

At least 5 years of experience in B2B demand generation, growth marketing, or campaign management
Experience preferably within the SaaS or hardware space
Proven success executing multi-channel campaigns that resulted in pipeline growth and revenue
Hands-on experience with LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing
Experience managing paid media budgets, channel allocation, monthly pacing, and return reporting
Deep proficiency in marketing automation platforms, preferably HubSpot
Proficiency with CRM systems, especially Salesforce
Experience with Account-Based Marketing strategies; RollWorks preferred
Strong analytical skills, complex data interpretation, customer journey mapping, and metrics-driven strategy
Strong writing skills for campaign copy, blog content, and email production
Demonstrated fluency using AI tools to increase output while maintaining quality
Experience as the sole or primary demand generation resource on a small team
Ability to set priorities and make channel decisions independently
Strong personal interest in sustainability, environmental advocacy, and ending food waste

Benefits

Comp & perks

Flexible work environment with mostly remote working
Some in-person meetings required
Employee’s health, vision, and dental insurance fully paid
Options to add family coverage at the employee’s expense
Unlimited time off to recharge
Opportunity to contribute to meaningful work and solutions for the planet
Work surrounded by kind and like-minded people