Demand Generation Manager – B-Corp

Leanpath

Demand Generation Manager driving multi-channel pipeline for Leanpath’s food-waste prevention SaaS and hardware solutions. Optimizing campaigns, funnels, content, and revenue reporting across London or Portland.

Posted 8/13/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £65,000 - £75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and campaign management, with a strong focus on multi-channel strategies, marketing automation, and data analysis to drive pipeline growth and revenue. Proficient in leveraging tools like HubSpot and Salesforce to optimize marketing efforts and enhance lead conversion.

Highest-signal resume keywords

B2B Demand GenerationMarketing Automation (HubSpot)CRM Proficiency (Salesforce)Account-Based Marketing (RollWorks)Multi-Channel Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign DevelopmentLead Scoring ModelsA/B TestingData AnalysisContent CreationWebinar ManagementPaid Media ManagementFunnel OptimizationSEO Best PracticesAudience Construction

Soft Skills

Analytical SkillsStrong Writing SkillsIndependent Decision-MakingCollaborationPrioritization

Tools & Technologies

HubSpotSalesforceLinkedIn Campaign ManagerGoogle AdsWordPressAI Content Tools

Industry Keywords

Demand GenerationGrowth MarketingSaaSFoodserviceHospitalityEnvironmental Advocacy

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and execute comprehensive demand generation campaigns across email, webinars, paid media, content syndication, social, and events
Develop and promote gated content such as whitepapers, ROI calculators, and industry reports
Drive Account-Based Marketing initiatives with Sales for high-value foodservice and hospitality accounts
Build, test, and optimize email nurture campaigns and lead scoring models
Identify funnel bottlenecks and improve lead-to-opportunity conversion rates
Own website conversion performance, including landing pages, forms, calls to action, and traffic-to-lead paths
Monitor site and form performance and run tests on layout, offers, and copy
Maintain and update web content in WordPress and HubSpot
Create landing pages, email copy, ad creative, blog posts, and social content
Use AI tools to accelerate content production while maintaining editorial quality and brand consistency
Own webinar promotion, registration, live production, and post-event follow-up
Collaborate with marketing, sales, product marketing, and subject matter experts on campaign assets and events
Manage Leanpath’s organic social presence and publish several times per week
Meet regularly with Sales regarding lead quality, campaign resonance, and market trends
Own lead handoff to Sales and Customer Success, including routing rules, assignment logic, and follow-up timing
Equip Sales with campaign and lead context at handoff
Maintain data integrity across HubSpot and Salesforce
Track, analyze, and report on pipeline health and demand generation KPIs
Create HubSpot/Salesforce dashboards for campaign performance and ROI visibility
Use A/B testing and data-backed insights to improve campaign strategies

Requirements

What you’ll need

At least 5 years of experience in B2B demand generation, growth marketing, or campaign management
Experience preferably within the SaaS or hardware space
Proven track record executing multi-channel campaigns that resulted in pipeline growth and revenue
Hands-on experience with LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing
Experience managing paid media budgets, channel allocation, pacing, and return reporting
Deep proficiency in marketing automation platforms, preferably HubSpot
Proficiency in CRM systems, especially Salesforce
Experience with Account-Based Marketing strategies; RollWorks preferred
Strong analytical skills and ability to interpret complex data and map the customer journey
Strong writing skills for campaign copy, blog content, and email
Demonstrated fluency using AI tools to increase output while maintaining quality
Experience as the sole or primary demand generation resource on a small team
Ability to set priorities and make channel decisions independently
Strong personal interest in sustainability, environmental advocacy, and Leanpath’s mission to end food waste

Benefits

Comp & perks

Office in an energetic, dog-friendly co-working space in the heart of Camden Market offering bike shed, roof terrace, yoga/pilates/spinning classes (showers onsite) and market discounts
Collaborative & international team members with a passion for fighting food waste
Flexible team and work environment
25 days paid holidays annually (in addition to Bank Holidays)