Leadtech Group

Operations

• Partner with Paid UA Managers to support technical and operational aspects of Paid UA campaigns.
• Act as MarTech ambassador bridging Paid UA and MarTech teams, collaborating with MarTech Specialist (Web).
• Ensure campaigns run on clean, reliable, future-proof setups resilient to browser and privacy changes.
• Handle ops, technical setups, and attribution layer to make performance marketing scalable.
• Debug tracking discrepancies between platforms (e.g., GA4 vs ad platforms) and propose fixes.
• Cover basic GTM setups/fixes and request reviews from MarTech Specialist when needed.
• Work with Product teams to identify non-UA causes of performance changes and use analytics tools like Amplitude.
• Potentially support cross-pollination with App UA Ops over time and explore channels like CTV and affiliation.

UA Ops Specialist, Web Projects

Procurement

• You’re our perfect candidate if you:
• Coordinate and manage relationships with external/freelance vendors, handling briefs and billing/payment details, as well as in-house specialists with diverse backgrounds and needs
• Communicate with internal stakeholders (Editors, Content Strategists, Accounts Payable specialists, and more) to gather the requirements/briefs that external providers must deliver, ensuring expectations are met in terms of time, budget, format, and billing accuracy
• Handle new selection processes to find new/more external vendors/providers for different projects and markets/languages.
• Analyze performance metrics to identify areas for improvement in vendor management and the quality of deliverables.
• Analyze and optimize workflows and processes for efficient outsourcing of content creation and optimization.
• Are curious about the use/adoption of new technologies, including AI & automation tools and other platforms that help streamline processes and elevate the quality of deliverables.
• Have an outstanding ability to handle multiple requests at the same time while maintaining quality standards.

Outsourcing Specialist

Backend Engineer

• MarTech Backend Developer to strengthen Marketing Technology & AdTech team, focused on backend engineering for campaign attribution, tracking, data flows, and ad platform integrations.
• Collaborate with performance marketers, analysts, and product teams to ensure accurate campaign measurement, reliable data pipelines, and scalable infrastructure.
• Occasionally handle frontend tasks (tracking scripts, basic landing page support, A/B test setup).
• Backend / Infrastructure: Design and maintain server-to-server integrations with ad networks (Meta, Google Ads, TikTok, Snapchat).
• Backend / Infrastructure: Build APIs and middleware for event ingestion and delivery.
• Backend / Infrastructure: Develop and maintain data pipelines (API/CSV → SQL/NoSQL databases → warehouses like BigQuery, Redshift, Snowflake).
• Backend / Infrastructure: Implement serverless functions (AWS Lambda, Google Cloud Functions, or equivalent).
• Backend / Infrastructure: Ensure monitoring, QA, and debugging of discrepancies between internal data and ad platforms.
• Backend / Infrastructure: Work with Git, CI/CD, and cloud infrastructure (AWS / GCP / Vercel / Netlify).
• Attribution & Tracking: Implement attribution models (GA4, Appsflyer, Adjust, or custom server-side).
• Attribution & Tracking: Manage event deduplication, postbacks, and tracking flows.
• Attribution & Tracking: Integrate and troubleshoot tracking scripts (Meta Pixel, GTM, TikTok Pixel).
• Frontend: Support and maintain basic landing pages (responsive layout, UTMs, CRO testing).
• Frontend: Add and debug tracking/analytics scripts.