Brand Marketing Manager
SoftService
Direct Response Copywriter
LDX Digital
part-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, Florida
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Write long-form advertorials that warm up cold traffic, educate readers, and guide them toward purchase.
- Craft compelling sales pages with benefits, ingredients, urgency, testimonials, and FAQs while ensuring Google Ads compliance.
- Develop persuasive hooks, angles, and headlines that match ad creatives and drive clicks.
- Apply proven direct response frameworks (Problem → Agitation → Solution, story-based selling, authority, social proof).
- Collaborate with media buying and creative teams to ensure copy aligns with funnel strategy.
- Optimize structure and flow to support paid search and paid social traffic.
- Create website copy that communicates brand value, engages visitors, and drives conversions.
- Align copy with paid ads on Google Search, Performance Max, and YouTube to convert cold traffic into customers.
Requirements
- 3+ years of experience writing direct response copy for ecommerce brands with a focus on health & wellness supplements or related niches.
- Proven portfolio of advertorials, sales pages, and funnels that delivered measurable results.
- Deep understanding of conversion psychology and customer-centric storytelling.
- Ability to write copy that is compliant with Google Ads/FTC guidelines while staying persuasive.
- Strong research skills to translate product benefits into compelling, credible copy.
- Exceptional English writing and editing skills.
- Experience optimizing copy for Google Performance Max and YouTube funnel campaigns.
- Basic wireframing knowledge to structure sales pages effectively.
- Obsession with testing, learning, and optimizing copy for higher conversions.
- Keen eye for details influencing conversions (headlines, CTA phrasing).
- Enjoy collaborating with media buyers, designers, and strategists in a fast-paced environment.
