LawnStarter

Growth Marketing

• You own paid acquisition and activation of service professionals ("Pros") across priority markets.
• You're accountable for bringing on Pros who complete vetting and successfully perform their first job — not just sign up.
• You own the top of the funnel end-to-end: ads, landing pages, signup conversion, and the handoff into onboarding.
• Beyond that handoff, you influence the product onboarding, vetting, and activation steps that get a Pro to their first completed service.
• When conversion breaks anywhere in the funnel, you partner with Product, Operations, and Analytics to diagnose and fix it.
• This is a senior IC role with broad ownership and direct impact on revenue and market growth.
• You're creating the benchmarks for the new channel, as this is not a traditional customer acquisition or demand generation role.

Senior Growth Marketing Manager

Conversion Rate Optimizer

• You are the conversion performance engine for LawnStarter. You own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test.
• You report to the CMO and are the primary executor moving the visit-to-customer rate — the metric that matters most for growth.
• You build variations yourself, configure goals yourself, debug tracking yourself, and ship yourself. You have no engineering support and you don't need it. Your Webflow and VWO skills are production-grade.
• Today this is a solo operator role. The expectation is that you build the program, prove the value, and design the function that scales it.
• You own the full stack — pages, tests, tracking, analysis — with zero engineering dependency.
• You build the methodology, run the tests, and feed learnings back into the next cycle.

Director of Conversion Rate Optimization

Sales

• Manage inbound and outbound warm calls (approx. 200+ weekly)
• Handle calls lasting 6–15 minutes to close new customers, explain LawnStarter’s services, and upsell recurring plans
• Meet and exceed sales metrics and quality standards
• Demonstrate exceptional communication skills with U.S. customers
• Maintain accurate CRM records and uphold data protection policies

Senior Growth Marketing Manager

Director of Conversion Rate Optimization

Sales Phone Agent – R99/hour Base, Up to R66/hour Ince