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LawnStarter

Senior Product Manager, Pricing

LawnStarter

Senior Product Manager leading pricing strategy for LawnStarter's on-demand service marketplace. Responsible for transforming fragmented pricing systems to a dynamic unified pricing service.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $140,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact
  • Dynamic pricing roadmap: Migrate three legacy pricing systems to a unified pricing service. Sequence the 11-priority roadmap, make tradeoff calls, and ship.
  • Pricing strategy: Define pricing for 24+ services across mowing, non-mowing, and emerging verticals. Balance conversion, margin, and Pro economics.
  • New revenue models: Unlock bundles, add-ons (e.g., "bag my clippings"), channel discounts, and frequency-based pricing — none of which exist today.
  • Service availability: Determine where and when we offer services based on supply, demand, and profitability signals.
  • Experimentation framework: Stand up A/B testing for pricing changes, measuring impact on conversion, margin, and Pro claim rates.

Requirements

What you’ll need
  • You'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.
  • This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.
  • Strong data team partnership: A data team owns pricing models and analytics. You define what to optimize. They figure out how. You don't build models — but you speak the language fluently.
  • Infrastructure-first sequencing: The big pricing gains require a new pricing API and data product first. You need to be the PM who gets energized by building the foundation, not frustrated by it.

Benefits

Comp & perks
  • Base salary: $140,000 – $175,000
  • Equity: Pricing decisions directly impact revenue, margin, and conversion at scale. We want you invested in the long-term outcome of the system you're building.
  • Healthcare: Medical, dental, and vision
  • Fully remote: Pricing work requires deep analysis and focused thinking. We trust you to manage your environment.
  • Flexible PTO: We focus on results. Take what you need.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Pricing StrategyDynamic PricingData AnalysisA/B TestingPricing ModelsMonetization StrategyService Availability OptimizationInfrastructure DevelopmentPricing Roadmap SequencingConversion Rate Optimization
Soft Skills
Cross-Functional CollaborationStrategic ThinkingProblem SolvingCommunication SkillsAdaptability