Content & Digital Marketing Specialist
Lavender
contract
Posted on:
Location Type: Remote
Location: California • United States
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About the role
- Write and develop compelling, SEO/GEO-informed content for the website, blog, referral sites, and press releases to drive traffic, inspire engagement, and highlight Lavender’s thought leadership
- Research topics, collaborate with subject matter experts and craft stories that translate complex mental health topics into clear, compassionate, and accessible messaging
- Establish and maintain content calendar, workflows, standards, and best practices for content creation, distribution, maintenance, and measurement
- Lead the development of a technical SEO and GEO roadmap that strengthens Lavender’s organic search performance and drives long-term growth
- Manage website updates, maintenance, and improvements, develop new web content and landing pages to ensure strong performance, usability, and searchability
- Conduct keyword research, implement optimization tactics to improve digital performance and lead quality
- Develop interactive content from quizzes, lead generation, to educational content to collect customer insights and drive conversion
- Plan, launch, and manage paid campaigns across SEM, paid social, and programmatic channels to achieve maximum ROI using a data-informed analysis
- Serve as a Lavender ambassador, embodying our values and fostering collaboration across teams and partners.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
- 3+ years of experience in content marketing, website management and performance marketing
- Exceptional storyteller with a passion for writing engaging, impactful content and an ability to balance empathy and performance
- Strong understanding of SEO and GEO/AIO principles, digital strategy, and content optimization
- Deep understanding of brand storytelling, demand gen, and GTM personalization across verticals
- Expertise in full funnel performance marketing channels, including SEM, paid social, programmatic and review sites
- Skilled in using AI copilots and agents to personalize messaging and surface insights from marketing data
- Highly collaborative, creative, and proactive with excellent communication and problem-solving skills
- Deeply committed to creating thoughtful, positive experiences for clients and end users
- Curious with a drive to solve the right problems and agility in learning new ways of thinking
- Self-starter with an outcome-oriented mindset, and a focus on high attention to detail and quality
- Experience in healthcare or another highly regulated industry is an asset.
Benefits
- Fully remote work environment
- Supportive and experienced teammates who care about doing great work
- An international team that embraces diversity, inclusion, and belonging
- Opportunity to shape processes and contribute to company growth
- In-person team meetups
- Competitive compensation and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOGEOcontent marketingwebsite managementperformance marketingkeyword researchdigital strategycontent optimizationSEMprogrammatic
Soft skills
storytellingcommunicationproblem-solvingcollaborationcreativityproactivityattention to detailempathycuriosityself-starter
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications