Lavender

Digital Marketing

• Write and develop compelling, SEO/GEO-informed content for the website, blog, referral sites, and press releases to drive traffic, inspire engagement, and highlight Lavender’s thought leadership
• Research topics, collaborate with subject matter experts and craft stories that translate complex mental health topics into clear, compassionate, and accessible messaging
• Establish and maintain content calendar, workflows, standards, and best practices for content creation, distribution, maintenance, and measurement
• Lead the development of a technical SEO and GEO roadmap that strengthens Lavender’s organic search performance and drives long-term growth
• Manage website updates, maintenance, and improvements, develop new web content and landing pages to ensure strong performance, usability, and searchability
• Conduct keyword research, implement optimization tactics to improve digital performance and lead quality
• Develop interactive content from quizzes, lead generation, to educational content to collect customer insights and drive conversion
• Plan, launch, and manage paid campaigns across SEM, paid social, and programmatic channels to achieve maximum ROI using a data-informed analysis
• Serve as a Lavender ambassador, embodying our values and fostering collaboration across teams and partners.

Content & Digital Marketing Specialist